BUILDING A PERFORMANCE PROGRAMME - DAVE MCDOWELL #152

We sit down with Dave McDowell — sport performance coach at Brock University, creator of the DSM Strength YouTube channel, and the coach who quietly helped a generation of S&C coaches learn Excel — to talk about AI as a thinking partner, data you can actually trust, and what it takes to build coaches, not just athletes.

In this Playbook:

• AI Is a Jousting Partner, Not a Search Engine: Stop asking it what to do. Start throwing your ideas at it and asking it to punch holes in them — that's where the real value is.
• Know the Process Before You Outsource It: If you can't do it in Excel, you…