plugin.fm
by Freemius
Latest episode
Screencasting Advantage: Aaron Francis on Making Videos Developers…
Screencasting Advantage: Aaron Francis on Making Videos Developers…
About this podcast
plugin.fm is a value-first podcast that aims to inspire, entertain, and educate indie developers and software product makers by diving into discussions with industry experts.
In each episode, we’ll explore their perspectives and firsthand learnings to share actionable tips and insights to help you launch and grow your software product business.
Episodes
The newest 20 of 33 episodes
- Screencasting Advantage: Aaron Francis on Making Videos Developers Actually Want to Watch · 1 h 15 min · Episode 32From writing code to teaching it on video, Aaron Francis has built a thriving audience by turning screencasting into a superpower. In this episode of plugin.fm, Aaron—developer…
- How to Grow Your Software Business with Influencers – with Ferdy Korpershoek · 38 min · Episode 31Most software businesses struggle to get noticed, but the right influencer partnership can change everything. In this episode of the plugin.fm podcast, YouTube influencer and…
- How to Win at Developer Marketing – with Meg Scarborough · 36 min · Episode 30Developer marketing is a different game with its own set of rules, and being technical yourself doesn’t guarantee you’ll win it.
- Creating Effective Product-Led Content with Tom Whatley · 47 min · Episode 29Product-led content is essentially creating content educating people how to solve problems on topics that are directly related to your product, either showing people how they can…
- From Zero to 13K Contributors: Tamara Omerovic on Mastering User-Generated Content · 50 min · Episode 28Brand-driven content is losing its edge. Consumers trust real voices, not corporate messaging. So how do you tap into user-generated content at scale? Discover how to scale…
- Lifecycle Marketing 101: Build, Scale, and Retain with Ashley Faus · 40 min · Episode 27Acquiring new customers is just the beginning. Keeping them engaged and turning them into loyal advocates is where real growth happens. In this episode, Ashley Faus, Head of…
- Owning Your Niche and Building a Personal Platform with Erica Schneider · 33 min · Episode 26Building a personal platform isn’t just about posting online, it’s about creating a space where your voice stands out and attracts the right audience. In this episode of the…
- How to Build Authority as a Solopreneur and Stand Out – with Devin Bramhall · 47 min · Episode 25Building authority as a solopreneur goes beyond expertise. It requires connection, trust, and persistence. In this episode of the plugin.fm podcast, Devin Bramhall, a growth…
- Getting the Right Fractional CMO for Your Team With Margaret Kelsey · 43 min · Episode 24Fractional workers — or part-time employees — can elevate your business without the commitment of a full-time hire. In this episode, Margaret Kelsey explores how getting the…
- How to Build and Scale Your Marketing Team – with Lindsay Tjepkema · 35 min · Episode 23Marketing often begins as a solo effort, but scaling requires strategic decisions about hiring a marketer, structuring a team, and growing operations effectively. In this…
- Why Inauthentic Marketing Is Holding You Back – Goran Mirkovic · 42 min · Episode 22This is the first episode of the season, where we unpack why Freemius CMO Goran Mirkovic is joining as the new co-host. We dig into why marketing is the bridge between a great…
- Optimizing Your Software Pricing Page for Results with Vova Feldman · 1 h 0 min · Episode 21Vova Feldman is the founder and CEO of Freemius, an all-in-one payments, subscriptions, and taxes platform for selling software, plugins, themes, and SaaS. With over a decade’s…
- The Art of Scaling: Unlocking the Secrets to Business Growth with WP Engine's Jason Cohen · 52 min · Episode 20Jason Cohen is the founder of the renowned WordPress hosting company WP Engine. His background in building and scaling successful businesses means he’s not only a serial…
- From SEO Maestro to Investing Magician: Joost de Valk on the Power of Raising Funds In Bootstrapping Ecosystems · 36 min · Episode 19Joost de Valk quite literally changed the WordPress SEO landscape with his company Yoast. What started as a small bootstrapped product grew into a business empire with 140…
- Freemium to Premium: Amir Helzer Reveals Key Lessons from WPML's Business Model Transformation · 41 min · Episode 18Amir Helzer is the founder of OnTheGoSystems, the company behind WPML, a leading multilingual plugin used by over a million websites. Originally, WPML was a freemium plugin, but…
- David vs. Goliath: Justin Ferriman on How Underdog Entrepreneurs Can Overpower Bigger Software Competitors · 50 min · Episode 17Justin Ferriman is the founder and former CEO of LearnDash, a platform that he grew from a simple blog to one of the leading solutions in the LMS space through a mixture of…
- Bootstrapping in the Spotlight: Arvid Kahl on How Software Creators Can Perfect the Art of Building in Public · 53 min · Episode 16Arvid Kahl co-founded FeedBack Panda, which he bootstrapped and later sold for a life-changing amount. He is also a published author and writes extensively about entrepreneurship…
- Promotion Through Education: How Courses Can Help You Grow Your Software Business · 44 min · Episode 15Chris Badgett is the co-founder and CEO of LifterLMS, a popular LMS (learning management system) plugin for creating, launching, and scaling courses. So far, LifterLMS has helped…
- Love, Marriage & Bootstrapping: Kim & Jason Coleman on Building a Software Company With Your Spouse · 46 min · Episode 14Kim Coleman and Jason Coleman are two entrepreneurs who have shared the journey of building a software company. However, their mission has been much more than a professional…
- Matt Mullenweg on the Challenges and Successes of Building a Remote-First Company · 45 min · Episode 13Matt Mullenweg is the visionary co-founder of WordPress and Automattic. The former is the biggest CMS in the world powering 43% of the internet, while the latter is one of the…
