Screencasting Advantage: Aaron Francis on Making Videos Developers Actually Want to Watch

From writing code to teaching it on video, Aaron Francis has built a thriving audience by turning screencasting into a superpower.

In this episode of plugin.fm, Aaron—developer, educator, and co-founder of Try Hard Studios—shares how screencasting became his most effective channel for teaching, connecting, and building trust with other developers. He unpacks what makes screencasting such a high-leverage tool, how it fits into your funnel, and why showing your face on camera matters more than ever in a world of AI-generated content.