Stop Chasing Hyper Personalization: Look For Context | Ken Hart, CEO & Founder at Snowdrop Solutions

Confused transactions cost banks billions every year. Confused customers call the bank to try to clarify something that shouldn’t have been an issue. This week I speak with Ken Hart, CEO & Founder of Snowdrop Solutions, and he makes the commercial case for a different fix: context.

What you'll learn

• Why context, not hyper personalization, is what actually fixes confused bank transactions.
• Why fixing transaction confusion pays for itself in weeks, and what it saves in call center costs.
• Why you don't have to choose between building your own AI agents and buying them off the shelf.
•…