Responsibly Different™
by Campfire Consulting
Latest episode
The Physical World Behind Our Digital Lives
The Physical World Behind Our Digital Lives
About this podcast
We started Responsibly Different™ in 2020 as a way to document Campfire Consulting’s journey toward B Corp certification and explore how business could be used as a force for good. Since then, the show has evolved through different seasons and series, each looking at responsibility from a different angle across business, media, culture, and impact.
Our latest series, Responsibly Human, explores what happens as more of the world becomes measured, modeled, and automated.
Hosted by Chris Marine, founder and CEO of Campfire Consulting, an independent media strategy, planning, buying, and measurement agency, the series brings together researchers, technologists, marketers, creators, and leaders to explore what actually moves people, earns trust, shapes behavior, and makes something feel made for us instead of simply delivered at scale.
From media and advertising to culture, business, AI, and decision-making, each conversation asks a simple question: what does technology still miss?
Responsibly Human is part of Campfire’s broader work helping brands think more intentionally about media, attention, trust, and the impact of where they invest.
Episodes
The newest 20 of 157 episodes
- The Physical World Behind Our Digital Lives · 53 min · Season 12 Episode 3We talk about the cloud as if our digital lives exist somewhere out of sight. But every photo we save, show we stream, AI prompt we enter, and podcast we publish has to live…
- What the Data Misses About Being Human with Dr. Ram Singh · 58 min · Season 12 Episode 2In this episode, Chris sits down with Dr. Ram Singh, CEO & Founder of EtaKor, to unpack what happens when we start trusting the numbers more than the people behind them. They…
- The Ethics of Understanding People with Thomas Kennon · 1 h 5 min · Season 12 Episode 1Thomas Kennon is a professor at New York University, longtime strategist, and author with his latest book The Bigger Leap: An Ethics of NextCapitalism. He has spent decades…
- The Night Late Night Went Quiet: The End of Colbert's Late Show and Who Really Funds What You Watch · 27 minWhen CBS canceled The Late Show with Stephen Colbert - the #1, Emmy-winning show in late night - they called it "purely a financial decision." Chris Marine isn't so sure. In this…
- Super Bowl 60, Ads That Stuck · 35 minWhat actually sticks the morning after the biggest media night of the year? We gathered the Campfire team to break down Super Bowl 60 through a marketer’s lens. The ads, the…
- Why Bold Ideas Still Matter: Authentic Storytelling with Words From The Woods · 30 minIn this episode of Fireside, Campfire Consulting’s Founder & CEO Chris Marine and Head of Strategy David Gogel sit down with Meranne Behrends and Luke Behrends, founders of Words…
- Beyond Resistance: Crafting Messages That Move People to Action · 39 minDiscover the science of persuasive messaging with communications expert Anat Shenker-Osorio in this compelling archive episode from Benn Marine's former podcast, Ocean of…
- Getting Closer to the Truth: Triangulation Attribution in Practice · 35 minMeasurement and attribution beyond last click is still in its infancy, and it remains one of the most persistent challenges marketers face at every stage of growth. But we’re…
- Celebrating Media's INTERdependence for Responsibly Different's 5 Year Anniversary · 34 minOn the five-year anniversary of Responsibly Different™, we're diving deep into why healthy media ecosystems matter—not just for brands, but for the very fabric of our communities…
- The Role of Journalism in a World That Needs Truth · 32 minIn this episode of Fireside, Chris Marine and David Gogel sit down with veteran broadcast journalist and Edward R. Murrow Award winner Brian Yocono for a heartfelt conversation…
- Know Before You Go: Building Smarter Media Through Research · 23 minBefore you drop a dollar into paid media ask yourself, are you really sure you’re reaching the right people? In this episode of Fireside, we sit down with Anastassia Laskey…
- Pride Edition: Maine's 43 LGBTQ+ Newspapers and the Fight for Visibility · 38 minHidden among the pages of Maine's queer history lies an extraordinary treasure most people don't know exists: 43 different LGBTQ+ newspapers and newsletters dating from 1974 to…
- Live, Local, and In the Moment: Rethinking Media Inside Concert Venues · 28 minWhat if the best place to run your next ad isn’t online — but inside a packed concert venue, right before the lights go down? In this episode of Fireside, Chris Marine and David…
- Brewing Community: How The Midcoast Villager is Redefining Local Journalism · 40 minWhat happens when a local newspaper opens a café? In this episode of Fireside, Chris Marine and David Gogel sit down with Aaron Britt, Publisher of The Midcoast Villager, to…
- From Shame to Solutions: How Honest Climate Conversations Drive Progress · 47 minWhat happens when our desire for climate accountability transforms into cancel culture? In this thought-provoking conversation, author of the book Cancel Culture in Climate…
- Beyond Good Intentions: Gamifying Climate Action with Katie Patrick · 44 minIn this special episode of Fireside, Chris Marine and David Gogel of Campfire Consulting are joined by Katie Patrick — Australian-American environmental engineer, author, and…
- The Human Touch in AI: Why Machine Learning Needs Human Strategy · 27 minThe future of media isn’t human vs. machine—it’s human with machine. In this episode, Chris Marine and David Gogel from Campfire Consulting sit down with Adriana Richards and…
- Too Big to Scroll Past: The Smart Play of OOH · 23 minChris Marine and David Gogel of Campfire Consulting sit down with Gerrit Hooker of Outfront Media to talk all things out-of-home — from the beauty of old-school painted…
- Where Discovery Meets Purchase: Shoppable Media's Revolution · 22 minRetail media is evolving, and so are consumer expectations. In this episode, Chris Marine and David Gogel are joined by Max Mullinix from SmartCommerce to explore how brands can…
- Super Bowl Ads: Hype, Hustle, and the Hard Truth · 24 minIt wouldn’t be a media podcast if we didn’t talk about the Big Game! But here’s the twist—Chris and David almost always agree on strategy… except when it comes to the Super Bowl…
