RevOps FM
by Justin Norris
Latest episode
Building a Company Brain for AI - Jacob Dietle
Building a Company Brain for AI - Jacob Dietle
About this podcast
This podcast is your weekly masterclass on becoming a better revenue operator. We challenge conventional wisdom and dig into what actually works for building predictable revenue at scale.
For show notes and extra resources, visit https://revops.fm/show
Key topics include: marketing technology, sales technology, marketing operations, sales operations, process optimization, team structure, planning, reporting, forecasting, workflow automation, and GTM strategy.
Episodes
The newest 20 of 62 episodes
- Building a Company Brain for AI - Jacob Dietle · 46 min · Episode 61Every time you explain your business to an AI from scratch, you’re repeating work. The opportunity with context engineering is to make your company’s expertise, processes, and…
- The Operator's Roadmap for AI in 2026 - Lily Luo · 44 min · Episode 60Justin and Lily reflect on their parallel journeys diving deep into AI throughout 2025. They discuss why most AI content misses the mark for operators and system builders working…
- SEO in the Age of AI - Gaetano DiNardi · 50 min · Episode 59SEO used to be the ultimate growth lever—offering massive “free” traffic to marketers who could outsmart the algorithm. But in 2025, it's a different game. In this episode, I’m…
- How AI Agents Really Work - Daniel Vassilev · 49 min · Episode 58AI agents are everywhere in conversation right now—but what actually makes them work? It’s not just slapping a large language model into a workflow and calling it a day. Under…
- The Journey to VP of Marketing Ops - Kimi Corrigan · 46 min · Episode 57Not many people make it to VP of Marketing Operations—Kimi Corrigan has done it twice. In this episode, she shares her journey from marketing coordinator to leading marketing ops…
- Scott Brinker on How AI Will Reshape Martech in 2025 · 49 min · Episode 56Earlier this month, Scott Brinker and co-author Frans Riemersma released their latest report: Martech for 2025. It’s 108 pages of dense insights on where Martech is headed—and as…
- Why ABM Doesn’t Work (and How to Fix It) - Andrei Zinkevich · 42 min · Episode 55At a recent event with about 300 attendees, today's guest polled the audience and asked how they felt about their ABM performance. 98.5% said they weren't satisfied. If you've…
- Lessons in RevOps From Pardot, Terminus, and Beyond - Mallory Lee · 52 min · Episode 54This week we sit down with Mallory Lee, a seasoned RevOps leader whose career spans transformative roles at Pardot, Terminus, and more. Together, we tackle the realities of…
- Building a Composable Tech Stack for Outbound and ABM - Justin guests on "RevOps Lab" · 42 min · Episode 53One of the most interesting projects I worked on recently was a rebuild of our ABM / outbound / buying signal tech stack at my day job. I had bought one of the big legacy ABM…
- Going Deep into Marketing Mix Modelling and Incrementality - Pranav Piyush · 56 min · Episode 52Attribution remains one of the hardest challenges in marketing. It affects literally EVERYTHING: how we’re perceived as a discipline, the strategies we pick, the activities we…
- Preventing MarTech Stack Failures with Automated Testing and Monitoring - M.H. Lines · 46 min · Episode 51This week we sit down with M.H. Lines, founder of Stack Moxie, to explore how automated testing and monitoring can prevent Martech failures. M.H. shares insights from her…
- Is AI a Game-Changer for Data Analytics? - Grant Grigorian · 1 h 6 min · Episode 50This week we chat with Grant Grigorian, a long-time friend of mine and founder of Mogi.ai, to explore whether AI is actually a game-changer for data analytics. We examine what’s…
- Scaling Excellence Across Your Sales Organization - Kyle Asay · 51 min · Episode 49Sales leadership is one of the hardest jobs in the company. Your success is black and white—you've either hit your number, or you haven't—and getting a group of sellers moving in…
- How Advanced AI Workflows Are Changing Outbound - Jordan Crawford · 48 min · Episode 48In this episode, we unravel how advanced AI workflows can scale a truly effective outbound strategy (and not just create more spam). Jordan Crawford shares his expertise on how…
- Building Your Owned Audience for B2B Marketing - Anthony Kennada · 51 min · Episode 47You may have heard the phrase, "every company is a media company"—but what does this actually mean for B2B? How do you go about building an audience, what content should you use…
- A Quote-to-Cash Masterclass - Nicholas Rose and Tony Tarantino · 47 min · Episode 46Quote-to-cash: it's messy, it's technical, and every project takes WAY longer than planned. It's also absolutely vital. If you can't get quotes out the door, or if you can't…
- Finding Balance and Fulfillment in Your RevOps Career - Danielle Marquis · 46 min · Episode 45This week I sit down with seasoned RevOps executive Danielle Marquis to explore the evolving landscape of the discipline and how professionals can find balance and fulfillment in…
- Creating Executive-Level Data Stories - Justin guests on "Revenue Marketing Report" · 36 min · Episode 44This week I'm sharing another podcast I've guested on recently: The Revenue Marketing Report, hosted by Camela Thompson of Caliber Mind. Camela is a veteran marketing and…
- A Deep Dive on B2B SaaS Reporting - Justin guests on "Beyond the Pipeline" · 43 min · Episode 44It’s August and I’m taking some time off this month to travel and recharge a bit. But I didn’t want to leave you hanging for a whole month, so I thought it would a great time to…
- Taking the Pain out of GTM Systems Enablement - Dan Giovacchini · 47 min · Episode 43Enabling revenue teams to use the systems we build and maintain is a huge part of our job as revenue operators. Unfortunately for us, it often doesn’t work very well. We create…
