Building a Composable Tech Stack for Outbound and ABM - Justin guests on "RevOps Lab"

One of the most interesting projects I worked on recently was a rebuild of our ABM / outbound / buying signal tech stack at my day job.
I had bought one of the big legacy ABM platforms a few years ago but had never really seen the value we were hoping for, at least not enough to justify the cost.
And meanwhile, there’s been this explosion of new vendors in the outbound space—tracking signals, aggregating signals, powering sales workflows, enrichment, AI SDR assistants, and the list goes on.
I did a really deep evaluation to understand the landscape, and just as I wrapped that up, I sat down…