Spotlight
av Calgary Marketing Association
Senaste avsnittet
Faster Horses and the AI Leadership Gap
Faster Horses and the AI Leadership Gap
Om den här podden
Spotlight – the Calgary Marketing Association's podcast – shines a light on the creative pulse of Calgary’s marketing scene.
Each episode dives into candid conversations with industry leaders, uncovering the bold ideas, trailblazing campaigns, and insider strategies shaping the future of marketing.
From dissecting brilliant case studies to revealing the stories behind the success, Spotlight blends celebration and education, delivering actionable insights and fresh inspiration.
Avsnitt
De 20 senaste av 41 avsnitt
- Faster Horses and the AI Leadership Gap · 41 min · Säsong 1 Avsnitt 39Most teams use AI to do the same old work faster. Dan Temby calls that building faster horses when what you need is a motorcar.In this episode, Derek and Marc speak with Dan…
- How Listening got Candidly AI to Product-Market Fit · 39 min · Säsong 1 Avsnitt 38Candidly AI co-founders Jackson and Noah McDonough share how they turned a voice AI platform into a hands-on service that helps organizations gather better feedback. They discuss…
- Making Sh*t at the Speed of Light: AI, Creative, and the Velocity Trap · 45 min · Säsong 1 Avsnitt 37AI can generate 50 ad variations in an hour. But is it producing better work, or just more of it?On this episode of CMA Spotlight, Derek Hovinga and Marc Binkley sit down with…
- The Video ROI Nobody's Tracking · 39 min · Säsong 1 Avsnitt 36Is video actually worth the investment... or is it just another line item that's hard to justify? In this episode of Spotlight, we sit down with Adam Mercier from Studio Spero to…
- Plugging Fractional Marketing into Your Business · 37 min · Säsong 1 Avsnitt 34Here's a podcast description for the episode: Fractional vs. Full-Time: Rethinking How You Hire Marketing Talent, with Rosalind Toews Hiring for marketing is rarely as simple as…
- Proving Marketing's Financial DNA · 34 min · Säsong 2 Avsnitt 33B2B marketers love to talk about impressions and clicks. Partners love to talk about revenue. This episode is about closing that gap. Morgan Melnyk from MNP joins CMA Spotlight…
- The CMA Goes to The Cannes Lions International Festival of Creativity · 26 min · Säsong 1 Avsnitt 29Marc just got back from Cannes Lions (by way of the Stampede, because apparently that's a normal transition) and he's bringing back more than just a hangover. On this episode of…
- AI Can Make the Ad. It Can't Make the Strategy · 31 min · Säsong 1 Avsnitt 31Every platform has AI creative tools now — Meta, Google, TikTok, all built-in, all free, all one click away. You can generate a video ad from a text prompt, animate a product…
- Creativity Week Recap · 40 min · Säsong 1 Avsnitt 30We just came out of Creativity Week, and we sat in on three different webinars covering AI in branding, B2B marketing psychology, and why most creative briefs are broken. In this…
- Why the Strongest Brands Leave Something Behind · 37 min · Säsong 1 Avsnitt 27In a world that's gone almost fully digital, the strongest brands still have something you can hold. In this episode, we sit down with Rachel from Cober Solutions — a…
- How to Sell Creative to Finance Teams with Steph from Daughter · 33 min · Säsong 1 Avsnitt 26Finance doesn't speak creative so creatives have to speak finance. In this episode of Spotlight, we sit down with Steph to unpack one of the most frustrating challenges in…
- AI Isn't the Advantage. Better Decisions Are. · 1 h 5 min · Säsong 1 Avsnitt 27AI Isn't the Advantage. Better Decisions Are. (Recorded live from Platform Calgary) Everyone has AI. So why are some organizations pulling ahead while others are just... busy?…
- 10 Years of SocialWest · 35 min · Säsong 1 Avsnitt 25In this episode, we sit down with Mike Morrison — the founder behind SocialNext, Canada's grassroots marketing conference, for a conversation about building something from…
- Can You Force Demand? Trust, Brand and Differentiation in Homebuilding · 1 h 0 min · Säsong 1 Avsnitt 25Can marketing create demand, or does it simply capture what's already there? The Calgary Marketing Association brought together four experienced marketing leaders from Alberta's…
- Show Up, Show Off: How Sleek Signs Cracked a New Market · 33 min · Säsong 1 Avsnitt 24With 30 years in the print industry, Jenn has worked every corner of a print shop, from quality control and shipping to graphic design and sales. Now in business development at…
- The Brand Advantage - How Distinctiveness and Trust Drive B2B Growth · 48 min · Säsong 1 Avsnitt 24Marketers are often pushed to optimize for short-term performance: more leads, more channels, more campaigns. But as AI reshapes how buyers research, trust and distinctiveness…
- The Evolving World of Customer Loyalty · 33 min · Säsong 1 Avsnitt 23Loyalty programs are everywhere, but very few actually drive meaningful retention or long-term growth.In this episode, we break down what loyalty programs really do for a…
- Understanding the Flawed Logic of Budgeting and Metrics with Amanda Thomas · 32 min · Säsong 1 Avsnitt 20In this episode, we chat with Amanda Thomas from Konstruct Digital about what most companies get wrong about marketing budgets, ROI, and ABM.We dig into:• Why cutting marketing…
- Customers... Your Greatest Marketing Asset · 31 min · Säsong 1 Avsnitt 21Case studies are everywhere but not all of them actually help marketers do better work.In this episode, we sit down with Afton Brazzoni from Scribe National to unpack what makes…
- Lights, Mic, Action! · 26 min · Säsong 1 Avsnitt 21In this episode of Spotlight, Derek and Marc sit down with Laila Hobbs, founder of Social Launch Labs, to explore how she built one of Calgary’s most creator-focused studios for…
