Standard Deviation Podcast
by Juliana Jackson, Simo Ahava
Latest episode
Simplification or lawsuits?
Simplification or lawsuits?
About this podcast
Standard Deviation Podcast is your go-to resource for navigating a career in digital analytics or technical marketing.
Episodes
The newest 20 of 50 episodes
- Simplification or lawsuits? · 54 min · Season 5 Episode 5OK, we are a bit (lot) late with the release of this episode so we all know Google renamed Data Studio back to Data Studio, consent mode just got a lot more complicated and this…
- New Customer, Who Dis? · 55 min · Season 5 Episode 4Juliana and Simo kick things off with the new vs. existing customer definition problem — why it's a business problem before it's ever a tracking problem, what server side…
- 80% is the new 100% · 39 min · Season 5 Episode 3Hey, just us this week, no guest, for a surprise episode drop. We talk about Meta's conversion tracking update, what actually changed, and what are the strategic goals of this…
- Raw data doesn't spark joy · 53 min · Season 5 Episode 2In this episode, Juliana and Simo kick things off with a candid conversation about data sovereignty in Europe. Why the EU's reliance on US cloud infrastructure is becoming a real…
- 2026 - we are back and it aint sayf · 46 min · Season 5 Episode 1It’s 2026. We’re back. This week, we trauma-bond with Sayf Sharif (Three Bears Data / OptiMeasure) about the current state of the industry. We try to make our way through the "AI…
- Protect your critical thinking - Live at Analytics Summit · 44 min · Season 4 Episode 7Welcome back. Today we are looking at two massive shifts in the tech landscape that might be doing more harm than good... and we are doing it live from Analytics Summit, Hamburg!…
- Another Tuesday, Another Identifier Panic · 44 min · Season 4 Episode 6Well, you asked for it. After a brief, life-induced hiatus (it’s your fault for wanting Simo’s course so badly), we’re back. And we’re a little bit sick and a lot cynical. 🤷…
- Definitely...not a lot of numbers! · 1 h 7 min · Season 4 Episode 5We’re back from summer break with a suitcase full of rants: from Google’s AI Overviews and the absurd death-of-SEO/CRO discourse to the Shopify + ChatGPT overreactions and the…
- Attribution, MMM, MTA and all the other Ms · 60 min · Season 4 Episode 4In the latest episode of Standard Deviation Podcast, we are joined by attribution expert, Barbara Galiza, for a deep dive into measurement done right. We discuss how to navigate…
- Building Better Relationships · 55 min · Season 4 Episode 3In this episode of Standard Deviation, Juliana and Simo finally sit down with Dave Cain, Head of Digital Marketing at Euro Car Parts, after months of scheduling chaos and…
- 33 days of Javascript · 1 h 6 min · Season 4 Episode 2We’re back with Season 4, Episode 2, kicking things off with AI agents, code, and whether Simo should build a SIMO-bot to replace himself. Then, we switch gears for a real convo…
- Stop The Pigeon · 25 min · Season 4 Episode 1We're back! Season 4 of Standard Deviation Podcast kicks off with an unhinged, completely off-the-rails episode where Simo and Juliana attempt to say hello but end up deep in…
- Critical thinking, stats and deviations · 1 h 3 min · Season 3 Episode 11In this episode of Standard Deviation Podcast, Juliana Jackson and Simo Ahava host Bhavik Patel from LeanConvert to explore the power of critical thinking in analytics and…
- Sleeping with Servers · 60 min · Season 3 Episode 10In this episode of Standard Deviation, Juliana and Simo chat with Denis, co-founder of Stape, about server-side tagging. They cover why it’s gaining traction, debunk myths like…
- Scrolls, Clicks, and Data Tricks · 59 min · Season 3 Episode 9In this episode, we had Dana DiTomaso over, and we will cover a broad range of topics, from GA4 and SEO to the complexities of data and digital marketing. We will discuss the…
- A tribe called SERP · 1 h 3 min · Season 3 Episode 8In the latest episode of the Standard Deviation Podcast, Simo and I sit down with Michael King, founder of iPullRank, to talk about some big topics in SEO and marketing. Michael…
- Stage Fright · 1 h 5 min · Season 3 Episode 7In this episode, we chat with public speaking pro Michael Aagaard. He shares practical tips for first-time speakers, explains how to handle stage fright, and offers tips for…
- It's snowing in June · 1 h 6 min · Season 3 Episode 6In this episode of the Standard Deviation Podcast, we dive into some fun and insightful discussions about AI and data science. We share our frustrations about how people often…
- Don't fall in love with your ideas · 52 min · Season 3 Episode 5In this episode of the Standard Deviation Podcast, Simo and I will discuss the barrier to entry in this industry in terms of speaking opportunities, especially at events like…
- Colouring In · 49 min · Season 3 Episode 4In today’s episode, Simo and I kick things off with a discussion about how these topics related to GA4, consent mode, etc, dominate our industry conversations making us miss…
