Raw data doesn't spark joy

In this episode, Juliana and Simo kick things off with a candid conversation about data sovereignty in Europe.
Why the EU's reliance on US cloud infrastructure is becoming a real business risk, and what tools and trends are emerging to address it. They also take a look at the AI hype cycle, questioning whether vibe-coded startups and agent-based social networks are genuinely innovative or just noise.
Johan van de Werken joins them in this episode to walk through the origin and vision of GA4 Data Form, an open-source project that transforms messy raw GA4 BigQuery exports into clean…