Startup To Scale
von Foodbevy
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291. Beyond Retail Expansion: The Real Cost of Growing a CPG Brand
291. Beyond Retail Expansion: The Real Cost of Growing a CPG Brand
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Startup To Scale is your resource for growing your food, beverage, and CPG company from a young company to a successful business.
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- 291. Beyond Retail Expansion: The Real Cost of Growing a CPG Brand · 23 Min. · Staffel 1 Folge 291When Lindsay Hancock first joined me in 2024, My Better Batch was just beginning its retail journey. Today, the brand is in thousands of stores, including Target, Wegmans, H-E-B…
- 290. Beyond ChatGPT: How AI Is Transforming CPG Operations and Supply Chains · 21 Min. · Staffel 1 Folge 290What if AI could do more than answer questions and actually help you run a more profitable CPG brand? In this episode, I sit down with Ryan Conti, Co-Founder of Peasy, to explore…
- 289. The Future of Snacking: How Health, GLP-1s, and Functional Indulgence Are Reshaping Sweets · 21 Min. · Staffel 1 Folge 289The better-for-you movement has transformed everything from soda to cereal, but cookies, candy, and other indulgent categories may be among the next major areas ripe for…
- 288. How AI Is Changing Product Discovery for CPG Brands · 21 Min. · Staffel 1 Folge 288What if your product is great, but AI doesn't know it exists? AI shopping assistants like ChatGPT and Claude are changing how consumers discover and choose products. But is your…
- 287. Jeni Britton on Building a Gut Health Brand After a Successfully Indulgent Ice Cream Company · 24 Min. · Staffel 1 Folge 287After building Jeni’s Splendid Ice Creams into one of the most recognizable brands in modern food, Jeni Britton is starting again. Her new company, Floura, is taking on a very…
- 286. Why Redesigns Backfire: The Neuroscience of Shopper Recognition · 26 Min. · Staffel 1 Folge 286In this episode, Sigi Hale, Ph.D., Head of Consumer Insights and Testing, explains the neuroscience behind shopper recognition, brand familiarity, and buying behavior. We explore…
- 285. From Her Parents’ Kitchen to 500 Sprouts Stores: How Lindsey Mifsud Built LL’s Kitchen · 22 Min. · Staffel 1 Folge 285In this episode, I sit down with Lindsey Mifsud, founder of LL’s Kitchen, to talk about how she turned a homemade granola recipe into a growing CPG brand now sold in hundreds of…
- 284. How CPG Brands Can Access Senior-Level Advisory, Strategy, and Execution Without Building a Full C-Suite · 28 Min. · Staffel 1 Folge 284Your CPG brand needs senior-level expertise, but that doesn’t necessarily mean you need another full-time executive on payroll. In this episode I’m joined by Beth of S3 Connect…
- 283. Accounts Receivables for CPG Brands in Retail · 34 Min. · Staffel 1 Folge 283Retail accounting gets complicated fast. Between distributors, retailers, promotions, deductions, and short payments, many CPG brands find themselves with accounts receivable…
- 282. How GOOD GOOD is Building a Global No-Sugar Brand in a Category Dominated by Giants · 22 Min. · Staffel 1 Folge 282In this episode, I sit down with Gardar Stefansson, Founder and CEO of GOOD GOOD, to talk about how he grew an Icelandic startup into a global no-sugar brand now sold at…
- 281. Creator Marketing That Actually Scales: Building Programs That Drive Long-Term Growth · 22 Min. · Staffel 1 Folge 281Most creator marketing campaigns fail because they’re treated like isolated marketing tactics instead of long-term growth strategies. Austin Clare has spent the past 15 years…
- 280. Packaging That Sells: Redesigning Your Brand for the Retail Shelf · 20 Min. · Staffel 1 Folge 280Packaging is one of the most important sales tools a CPG brand has. But the packaging that gets you started isn’t always the packaging that will help you scale. In this episode…
- 279. How to Turn In-Store Demos Into Retail Sales · 22 Min. · Staffel 1 Folge 279Getting your product on the shelf is only the first step. The real challenge is getting shoppers to notice it, try it, and buy it. In this episode, I sit down with Matthew Kubick…
- 278. Building Good Journey and the Mindset to Do It Again · 21 Min. · Staffel 1 Folge 278What does it look like to build a CPG brand when you’ve already seen both success and failure? Kristoffer Quiaoit, founder of Good Journey Foods, shares how he’s approaching this…
- 277. From Locker Room to National Retail: How Coco5 Scaled an Athlete-Owned Hydration Brand · 19 Min. · Staffel 1 Folge 277Coco5 started with a simple mission: create a better hydration drink for athletes. What began inside the Chicago Blackhawks organization has evolved into a fast-growing…
- 276. Why AI Alone Can’t Fix Your CPG Deductions · 20 Min. · Staffel 1 Folge 276Distributor deductions can quietly drain a CPG brand’s margins, especially when there is no clear process for planning, reviewing, and disputing them. In this episode, I sit down…
- 275. Why Great Products Get Ignored: How CPG Brands Can Earn Attention and Drive Sales · 22 Min. · Staffel 1 Folge 275Creating a great product is only the beginning. The real challenge is getting people to notice it, remember it, and ultimately buy it. In this conversation, I sit down with…
- 274. Can AI Create Packaging That Actually Sells? · 24 Min. · Staffel 1 Folge 274AI is rapidly changing the packaging design world, but most founders are still trying to figure out where it actually creates value. In this episode, I sit down with Michael…
- 273. How I Get Grocery Buyers to Actually Respond · 22 Min. · Staffel 1 Folge 273Getting in front of retail buyers can feel impossible, but it does not have to be a guessing game. In this episode, I sit down with James Pippin of Good Now Foods and Harvest Hub…
- 272. When Is It Time to Refresh Your Packaging? · 23 Min. · Staffel 1 Folge 272Packaging is often the first thing consumers notice, but knowing when and how to update it is one of the toughest decisions founders face. In this episode of Startup to Scale, I…
