Notatki do odcinka
Packaging is often the first thing consumers notice, but knowing when and how to update it is one of the toughest decisions founders face. In this episode of Startup to Scale, I sits down with Christopher Jane founder of Proper Good to discuss the real story behind his brand's packaging refresh. They unpack what prompted the redesign, the challenges of evolving a brand without losing existing customers, and what it was like working through a comprehensive packaging audit with EO Space. Whethe...