Talk Commerce
by Brent W. Peterson
Latest episode
Building a Running Store Brand in Hawaii with Melissa Braswell of…
Building a Running Store Brand in Hawaii with Melissa Braswell of…
About this podcast
Talk Commerce connects the commerce community through conversation, with host Brent W. Peterson talking to the founders, developers, agency leaders, and merchants who build and run eCommerce businesses on Shopify, Magento, Adobe Commerce, and B2B platforms.
Two segments run alongside the full interviews. Agentic Commerce episodes run 10 minutes or less and take on one topic at a time, from AI shopping agents to the product data those agents read. Running Commerce covers the running and athletic industry and the brands, retailers, and race organizers who make it work.
Episodes also cover eCommerce marketing, retail, and growing a team, along with live reporting from events like eTail, Shoptalk, and The Running Event. Read the show notes and the daily blog, and sign up for the newsletter, at https://talk-commerce.com
Episodes
The newest 50 of 489 episodes
- Building a Running Store Brand in Hawaii with Melissa Braswell of Big Island Running Company · 20 min · Episode 491Melissa Braswell, owner of Big Island Running Company in Kona, on buying a running store after a two-word email, the Run Big logo sketched on an airplane napkin, and why a store…
- The 10-80-10 Rule for AI Agents with Eric Kurbanov of RKIN Water Systems · 29 min · Episode 490Eric Kurbanov, founder and CEO of RKIN Water Systems, on the 10-80-10 loop for handing work to AI agents, AI slop, and selling water systems on Shopify, Amazon and Walmart.
- B2B Marketing Under Pressure with Kathy Floam-Greenspan of POM Marketing · 24 min · Episode 489Kathy Floam-Greenspan, founder and chief strategist of POM Marketing, on her Marketing Under Pressure survey of B2B marketers, why the same pressure shows up at every title and…
- Models Who Look Like the Customer Lift Conversion with Slava Furman of The Noli Shop · 9 min · Episode 488Slava Furman of The Noli Shop on testing models who look like the customer, using AI so a small team can triple the business, and why phone support at 8 p.m. on a Tuesday keeps a…
- Agentic Commerce Moves From Discovery to Checkout with Jennifer Howard of Forter · 12 min · Episode 487Jennifer Howard of Forter on how Muse moved agentic commerce from search and discovery to checkout in two weeks, why brands still need to connect with human shoppers, and why AI…
- Personalization Builds Loyalty with Rachel Hanson and Amber Fullerton of One World Direct · 6 min · Episode 486Rachel Hanson and Amber Fullerton of One World Direct on how product personalization brings customers back, how brands raise cart value by setting their own personalization…
- Permissioned Data Is a First-Party Data Lever with Colleen Barry of Ketch · 15 min · Episode 485Colleen Barry of Ketch on the US state privacy laws regulators now enforce, why stopping tags is not enough when opted-out data sits in ad audiences, and why marketers should…
- AI Marketing Agents That Replace Klaviyo Flows with Rahul Talari of Relvino · 27 min · Episode 484Rahul Talari, co-founder and CEO of Relvino, on replacing rule-based Klaviyo and Attentive flows with one AI marketing agent per shopper, with results from TOMS, POV Beauty and…
- Make Your Brand Shoppable by AI Agents with Praneet Chandra of Comergent AI · 11 min · Episode 483Praneet Chandra of Comergent AI on making brands visible and shoppable inside AI assistants, why product data comes before content, and why agents getting a card and a wallet…
- Find the Persuadable Buyer, Not the Propensity Buyer with Will Sanchez of Blue Labs · 8 min · Episode 482Will Sanchez of Blue Labs on finding the persuadable buyer instead of the propensity buyer, the four-step process Blue Labs brought from politics to brands, and why retail media…
- Post-Purchase Offers Are an Undertapped Revenue Stream with Or Shahar of Falcon Labs · 10 min · Episode 481Or Shahar of Falcon Labs on why the post-purchase moment is an undertapped revenue stream, how Falcon personalizes offers to a shopper's intent, and why merchants need…
- Real Photography Feeds Generative AI for Fashion eCommerce with Ludovico Benazzo of PixelModa · 14 min · Episode 480Ludovico Benazzo of PixelModa on combining studio photography with generative AI, why precise angles keep AI from inventing details, picking a different model per task, and his…
- Everything Begins With Data in Intelligent Retail with Sameer Nagpal of JK Tech · 22 min · Episode 479Sameer Nagpal of JK Tech on the five pillars of intelligent retail, a knowledge graph that cuts hallucination and token cost, starting agentic AI with forecasting and dynamic…
- On-Brand Content at Scale With AI with Kevin Goeminne of CHILI publish · 8 min · Episode 478Kevin Goeminne of CHILI publish on AI slop as off-brand content, how Coca-Cola gets campaigns into local markets faster, rebuilding the platform for AI, and why skilled people…
- Transparent Diamond Pricing Grows a Brand Organically with Juan Rodriguez of Calavera New York · 12 min · Episode 477Juan Rodriguez of Calavera New York on Reddit ads that state the price and nothing else, two million unique diamond SKUs, an AI gemologist that is labeled as AI, and why the site…
- Stop Over Declining Good Orders, Chargebacks and Fraud Prevention with Ellie Ronning of Signifyd · 16 min · Episode 476Ellie Ronning of Signifyd on why merchants who say they have no chargeback problem are often over declining good customers, how the Signifyd commerce network recognizes a shopper…
- Email Marketing in Agentic Commerce with Rahul Talari of Relvino · 9 min · Episode 475Rahul Talari, co-founder and CEO of Relvino, explains why rule-based email and SMS flows guess at shopper behavior, and how one AI marketing agent per shopper changes what a…
- Product Images Get You Chosen in eCommerce with Jehan Hamedi of Vizit · 41 min · Episode 474Jehan Hamedi, founder of Vizit, on why text gets a product found but images get it chosen, how Vizit scores images against the shopper and the competitive set, and why brands…
- TikTok Shop Belongs in Your Q4 Playbook with Jordan West of Social Commerce Club · 23 min · Episode 473Jordan West of Social Commerce Club on how he went from dropshipping hoverboards to TikTok Shop, why creators paid only when they sell change what brands get, and why the time to…
- Connect Marketing to Your P&L with Mohammed Hedadji of Nodus · 10 min · Episode 472Mohammed Hedadji, CEO and co-founder of Nodus, with Isaac Morey in the final interview of Shoptalk Fall in Nashville, on grounding marketing in the P&L before adding tools, a…
- Does Your Company Show Up in Agentic Search with Mark Sifrit of G10X · 9 min · Episode 471Mark Sifrit, general manager of North America for G10X, with Isaac Morey at Shoptalk Fall in Nashville, on shoppers moving from search engines to agents, what agents see in a…
- B2B eCommerce Launches Slip on Product Data with Matt Christensen of DDS · 19 min · Episode 470Matt Christensen, president and co-founder of DDS, Distributor Data Solutions, on twelve years moving product data between manufacturers and distributors, why B2B launches slip…
- eCommerce Accounting Where Almost Right Is Not Good Enough with Parag Mamnani of Webgility · 36 min · Episode 469Parag Mamnani, founder and CEO of Webgility, on why almost right is not good enough in your books, where AI stops and human judgment starts in accounting, the three habits that…
- Train Your Team When Not to Use AI with Brandon Urich of SwiftOtter · 15 min · Episode 468Brandon Urich, president of SwiftOtter, on how a Magento training company became a full-service agency, why headless works now when PWA did not, why he trains his team on when…
- There Is No Best Platform with Yurii Kuzminov of Axceleris · 13 min · Episode 467Yurii Kuzminov, CEO and founder of Axceleris, on sixteen years in Magento and why his agency added Shopify, when a D2C brand lowers its TCO by migrating and when Magento still…
- Plaid for Retail and Shopper-Owned Data for Agentic Commerce with Allison Reilly of Closai · 10 min · Episode 466Allison Reilly, founder of Closai, on a consumer-owned purchase data layer she calls Plaid for retail, what Best Buy sees when a shopper opts in, a plain-language definition of…
- AI Has Not Solved the Old B2B eCommerce Problems with Aaron Sheehan of OroCommerce · 4 min · Episode 465Aaron Sheehan, VP of Strategy and Partnerships at OroCommerce, on why AI has not solved the old problems in B2B, why agents are pointed inward and not at customers, and why he…
- Email Engagement Is the Signal AI Shopping Agents Will Weigh with Ose Amiegheme of Intuit Mailchimp · 25 min · Episode 464Ose Amiegheme, who leads email product at Intuit Mailchimp, on why owned channels matter more as paid acquisition costs climb and search shifts to LLMs, why he expects engagement…
- Product Data Is the Source AI Shopping Agents Read with Ben Riggle of Channable · 11 min · Episode 463Ben Riggle of Channable on the difference between agentic discovery and agentic checkout, why product data is the source agents and LLMs rely on, the conversational attributes…
- The Five-Legged Stool of B2B eCommerce with Ethan Giffin of The B2B eCommerce Agency · 23 min · Episode 462Ethan Giffin of The B2B eCommerce Agency, formerly Groove Commerce, on why manufacturers and distributors ask for a website and need alignment between sales, marketing, IT…
- Your New Customer Is Not Human, Selling to AI Shopping Agents with Adam Fabian and Jacy Davis of Crimson Agility · 43 min · Episode 461Adam Fabian and Jacy Davis of Crimson Agility on why a new customer is not human, how agentic commerce starts on the other side of the trust fence, and a one page test for…
- Regulated B2B eCommerce Starts in the Data Model with Tom Sieger and Timo Weltner of NETFORMIC · 19 min · Episode 460Tom Sieger and Timo Weltner of NETFORMIC on handling regulated-market complexity in the data model, a pricing engine that stopped a customer leaving margin on the table, and what…
- From Magento Agency to ERP Integration Platform with Karthik Chidambaram of DCKAP · 19 min · Episode 459A special episode from Shoptoberfest. Karthik Chidambaram, founder and CEO of DCKAP, on turning a hard Prophet 21 integration into a product and why distribution needs an…
- Building Shopware From a Teenage Startup to the US Market with Sebastian Hamann of Shopware · 32 min · Episode 458A special episode from Shoptoberfest. Sebastian Hamann, co-founder and CEO of Shopware, on starting the company as a teenager in Schöppingen, going open source, and building the…
- Agentic Commerce Does Not Have Legs Yet with Darin Lynch of Irish Titan · 33 min · Episode 457Darin Lynch of Irish Titan defines agentic commerce as three strands, data enrichment, discovery and checkout, and says it crawled out of the ocean but does not have legs yet.
- Customers Compare You to Every App on Their Phone with Bobby Stephens of Deloitte Digital · 25 min · Episode 456Bobby Stephens of Deloitte Digital on the 2026 B2C commerce research, why the gap sits in checkout and returns rather than anything exotic, and why only 10 to 12% of companies…
- B2B eCommerce Podcasting for Yourself First with Jason Greenwood of The eCommerce Edge · 27 min · Episode 455A special episode from Shoptoberfest. Jason Greenwood, host of The eCommerce Edge, on what more than seven hundred episodes taught him, the two recordings he could not stand…
- AI Coding Writes Up to 90 Percent of His Magento Code with Damien Retzinger of Graycore · 34 min · Episode 454Graycore founder Damien Retzinger on the Magento 1 to 2 migration that produced Daffodil, why 75 to 90 percent of his code is now written by a machine and reviewed by him, and…
- AI Customer Service and the Death of the IVR with Michael Klein of Talkdesk · 11 min · Episode 453A special episode from The Lead Summit. Talkdesk Director of Industry Marketing Michael Klein on the death of the IVR, why a deployment cannot run at a hundred percent bot, and…
- AI-Supported Content and Website Accessibility with Rotimi Kehinde of Kingdom Branding · 21 min · Episode 452A special content edition with Isaac Morey of Content Cucumber. Kingdom Branding founder Rotimi Kehinde on the line between AI-powered and AI-supported content, website…
- Just-in-Time Manufacturing Across 150,000 SKUs with Benjamin Spiegel of Polywood · 7 min · Episode 451Live from eTail Boston, Polywood Chief Digital Officer Benjamin Spiegel on just-in-time manufacturing across 150,000 SKU variations, why this is the best time to be a creative…
- One-to-One Email on Shopify and Klaviyo with Aman Advani of Ministry of Supply · 6 min · Episode 450Live from eTail Boston, Ministry of Supply co-founder and CEO Aman Advani on running a vertically built brand on Shopify and Klaviyo, moving email from one-to-many to one-to-one…
- Data Sovereignty Is the eCommerce Moat with Mark Stanley of Shopware · 16 min · Episode 449Live from Shopware Partner Day in Austin, Shopware CPTO Mark Stanley on data sovereignty as the moat worth protecting, why partners are moving from shipping features to…
- Selling on Amazon Without Channel Conflict with Laura Smith of Sweetwater · 10 min · Episode 448Live from eTail Boston, Sweetwater's Laura Smith on why the warehouse never learns which channel an order came from, and why Amazon is an opportunity rather than a competitor.
- AI as a Teammate Not a Party Trick with John Riewerts of Acoustic · 7 min · Episode 447Live from eTail Boston, Acoustic's John Riewerts breaks marketing down to four pillars and explains why a marketing AI that only answers questions is doing half the job.
- Adobe Commerce vs SaaS and Why Business Complexity Does Not Go Away with Mike Heilig of Binary Anvil · 22 min · Episode 446Binary Anvil's Mike Heilig on why moving to SaaS relocates complexity rather than removing it, what decoupling the front end did to upgrade costs, and why structured data comes…
- CTV Advertising and the 70-30 Media Plan with Leif Welch of Jamloop · 10 min · Episode 445Jamloop founder and CEO Leif Welch on why search and social capture demand while connected TV creates it, recorded live on the eTail Boston floor.
- AI Shopping This Holiday Season and Money Maxing with Jeff Wender of Minty · 8 min · Episode 444Jeff Wender, CRO of Minty, on money maxing, the 95% of shoppers who leave without buying, and the 78% who will use AI this holiday season.
- Product Recommendations and Personalization Before the First Click with Sidd Motwani of Malachyte · 7 min · Episode 443Sidd Motwani, co-founder and CEO of Malachyte, on user vectors, personalization before the first click, and bringing Spotify grade recommendation infrastructure to Shopify and…
- Protecting Profitability in the Age of AI Shopping Agents with Jeff Otto of Riskified · 23 min · Episode 442Jeff Otto, CMO of Riskified, shares insights on how AI and machine learning are transforming e-commerce fraud prevention, enhancing customer experience, and protecting merchant…
