Tenacity with Sonia C.
de Sonia Couto
Dernier épisode
Selling Your Product Before You Build It with Sabrina Rohde
Selling Your Product Before You Build It with Sabrina Rohde
À propos de ce podcast
A top 2.5% globally ranked podcast about what it takes to build in business, leadership, and life.
Tenacity is the discipline to keep building when the path is unclear, refusing to let fear, pressure, or uncertainty make your decisions for you.
Every conversation digs into the pivots, failures, restarts, and the growth that came from them. Guests share what happened when things fell apart, what they did next, and what they learned the hard way, with actionable takeaways founders can apply to shape long-term success.
Our guests are founders and leaders who have built and rebuilt after failure, started over after major life disruption, or built success in rooms not built for them.
Hosted by Sonia Couto, a Toronto-based tech founder who has been starting over her whole life, rebuilding failed products, leading three companies through a breast cancer diagnosis, and turning every restart into something stronger.
New episodes weekly. Learn more at soniacouto.com
Épisodes
Les 20 épisodes les plus récents sur 140
- Selling Your Product Before You Build It with Sabrina Rohde · 30 min · Saison 2 Épisode 140To sell out her first inventory without paid ads, Sabrina Rohde tested demand with a pre-sale waitlist before starting production. This approach not only validated her idea for a…
- How to Create Real Social Impact as a Business Leader · 24 min · Saison 2 Épisode 139Learn how to create real social impact as a business leader by opening hiring pipelines to underserved talent and looking beyond short term charity. Meaningful corporate impact…
- Earning FAA Drone Certification When Underfunded with Beth Flippo · 33 min · Saison 3 Épisode 138Beth Flippo, CEO of Drone Express, shares the real story behind building a drone delivery company and earning FAA drone certification with limited funding. She explains how a…
- How to Intentionally Design Trust with Shawn Gibbs · 56 min · Saison 3 Épisode 137Becoming a leader people naturally trust starts with becoming a stable, consistent presence who is confident in who they are. In this conversation, founder and medical provider…
- Building Brand Authority in the Age of AI with Laurens Tijssen · 36 min · Saison 2 Épisode 136Building brand authority in the age of AI requires a marketing ecosystem built on sustainable systems, not chasing the latest tools. In this conversation, branding and ecosystem…
- The Science of Better Founder Decisions with Kylee Ingram · 32 min · Saison 3 Épisode 135Making better founder decisions requires intentionally designing the process to include cognitive diversity and counteract common biases. In this episode, Sonia C. speaks with…
- Your Brand Story Is Your Best Sales Asset · 43 min · Saison 3 Épisode 134Our brand's authentic story is its most powerful sales asset because it builds human-to-human trust before the first sales call. In this episode, video strategist Graham Kuhn…
- How Long Are You Going to Keep Calling It a Startup? · 44 min · Saison 2 Épisode 133At some point, being scrappy stops being a strength. You have customers. You have a team. Maybe you've raised capital. Revenue is coming in. But you're still making every…
- I Went to Bed a Millionaire and Woke Up $800K in Debt · 24 min · Saison 3 Épisode 132Every founder loves talking about the win. Very few talk about what it actually cost to get there. In this episode of Tenacity with Sonia C, entrepreneur, investor, and…
- Let Go of the Business I Loved to Build One That Survived · 49 min · Saison 3 Épisode 131Every founder starts with a vision. Very few end up building the company they originally imagined. In this episode of Tenacity with Sonia C, Sonia sits down with Nick Damiano…
- Burnout Isn't the Problem, Toxic Ambition Is · 25 min · Saison 3 Épisode 130Burnout isn't the real problem. The real problem is the kind of ambition that's driving you. In this episode of Tenacity with Sonia C, Sonia sits down with entrepreneur and…
- Enterprise Buyers Don't Buy Innovation. They Buy Trust. · 34 min · Saison 3 Épisode 129Enterprise AI is moving faster than most companies can keep up. But according to Larissa Schneider, the biggest challenge isn't the technology. It's execution. In this episode…
- The Scaling Mistake That Nearly Cost a Founder Everything · 36 min · Saison 3 Épisode 128What happens when your business grows faster than your systems, leadership, and life can handle? In this episode of Tenacity with Sonia C, Sonia sits down with Lauren Cockerell…
- Why Great Strategies Fail Without Great Leadership · 46 min · Saison 3 Épisode 127What happens when your business growth is no longer limited by strategy, but by your leadership? In this episode, Sonia sits down with Eric Dingler to unpack the leadership…
- What It Really Costs to Build Something New: What Founders Don't See Coming · 37 min · Saison 3 Épisode 126ost founders are chasing “sexy” ideas, AI, apps, and hype markets. But the real money? It’s often hiding in industries no one wants to touch. In this episode of Tenacity with…
- The Visibility Strategy Helping Founders Get Funded · 45 min · Saison 3 Épisode 125Most founders think fundraising is about pitch decks, introductions, and traction. But investors are evaluating more than just that; they are also looking for credibility. In…
- The Difference Between Building a Product and Building a Company · 55 min · Saison 3 Épisode 124Most technical founders believe the hardest part is building the technology. It isn’t. In this episode, Sonia sits down with a neurotechnology founder building in the mental…
- What Happens When Your Hobby Becomes a Real Business · 1 h 2 minTenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they navigate…
- Why Most Startups Fail: The Founder Mistakes No One Warns You About · 48 min · Saison 3 Épisode 122Most startups don’t fail because founders lack ambition. They fail because founders build in a vacuum, avoid the real problem, and keep operating at the wrong level for the…
- When the Safe Path Feels Heavy · 31 min · Saison 3 Épisode 121Many founders don’t start from nothing, they start from expectation. In this episode of Tenacity with Sonia C, Sonia sits down with entrepreneur Jason Vanderveer, who made the…
