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Tenacity with Sonia C.

Tenacity with Sonia C.

When the Safe Path Feels Heavy

· 31 min · Season 3 Episode 121

Show notes

Many founders don’t start from nothing, they start from expectation.

In this episode of Tenacity with Sonia C, Sonia sits down with entrepreneur Jason Vanderveer, who made the unconventional decision to walk away from taking over his family’s multi-million dollar auto dealership business in order to build something of his own.

Instead of stepping into a guaranteed leadership role, Jason started from scratch with an idea he developed in his basement, a productivity planner designed around how high performers actually set and track goals. That experiment eventually grew into a seven-figure…

Website: soniacouto.com

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