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Thrivecast

Thrivecast

How Cloudinary scaled from 0-$100M+ ARR

· 49 min

Episodebeskrivelse

In this episode of ThriveCast, we speak with Sanjay Sarathy, VP of Self-Serve and Developer Experience at Cloudinary. Sanjay shares Cloudinary’s journey from a developer consulting firm to one of the most successful product-led growth stories in SaaS—scaling past $100M ARR while maintaining a strong self-serve engine and developer trust
Key Insights
* Cloudinary started as a consulting company before productizing a repeated developer pain
* Developers were treated as the core growth channel, not just users
* Early investment in developer support and documentation drove trust and word of…

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