Despre acest podcast
Total Survey Design is a podcast for explaining the complexities of survey design. This podcast serves a diverse audience, including academics, small business owners, nonprofits, industry professionals, and students. Each season features episodes covering topics from survey utility to sample sizes, and question design to total survey error. Episode content includes insightful discussions, expert interviews, and special event coverage to enhance your survey skills and understanding.
Episoade
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- Designing Surveys for Multilingual Populations - Part 2. An Interview with Rubén Ángel Arias Rueda · 24 min · Sezonul 3 Episodul 13In this episode of Total Survey Design, Dr. Azdren Coma sits down with Dr. Rubén Ángel Arias Rueda, Project Manager and Lead Researcher at Washington State University's Social…
- Designing Surveys for Multilingual Populations - Дизајнирање анкети за повеќејазични популации · 11 min · Sezonul 3 Episodul 12In this episode of Total Survey Design, Dr. Azdren Coma explores what it takes to design surveys for populations that speak two or more languages. The episode explains why…
- Personal Appeals in Contact Letters: How More Appeals Means More Responses · 7 min · Sezonul 3 Episodul 11In this episode, I explore research by Lena Le and Thom Allen at Washington State University on the use of personal appeals in survey contact letters — the persuasive statements…
- How the Dunning-Kruger Effect Skews Self-Reported Skill Ratings · 8 min · Sezonul 3 Episodul 10In this episode, Dr. Azdren Coma explores how the Dunning-Kruger effect distorts self-reported skill ratings in hiring and surveys. A seemingly straightforward question like “On…
- Writing Good Survey Questions - Part 3. Open-Ended Questions · 20 min · Sezonul 3 Episodul 9In this episode, I will be talking about open-ended questions. Along with closed-ended questions, open-ended questions are the other major type of question used in surveys. This…
- Question Stem Order Effects: Ice Cream, Ballots, and the Science of Being First · 13 min · Sezonul 3 Episodul 8What happens when you are faced with a list of options but do not have a strong preference? In this episode, I explore how the simple order of a list can nudge a person's choice…
- Intro to Survey Design for Marketing Research Students (Guest Lecture) · 40 min · Sezonul 3 Episodul 7This episode is a live guest lecture recorded for a Marketing Research class at Washington State University. The guest lecture is meant to introduce complete newcomers to general…
- Forced Choice vs Neutral Options: Why Forcing Choices May Damage Your Data · 20 min · Sezonul 3 Episodul 6In this episode of the Total Survey Design Podcast, I explore whether to include a neutral midpoint option in survey questions or force respondents to pick a side. I define…
- Forced Questions (Will Hurt Your Data) · 7 min · Sezonul 3 Episodul 5Should you ever force respondents to answer a survey question? In this episode of Total Survey Design, I examine forced questions. While these features are often used under the…
- Can Generative AI Help Design a Better Questionnaire? Feedback Help · 14 min · Sezonul 3 Episodul 4On this episode of the Total Survey Design podcast, I put generative AI to the test by asking it to critique and improve the Microsoft Word Feedback survey: a short, everyday…
- Trump & Rogan vs. Survey Sampling: Addendum · 5 min · Sezonul 3 Episodul 3On this bonus episode of the Total Survey Design podcast, I follow up on Trump and Rogan’s polling critiques with a listener email highlighting nonresponse bias, the real issue…
- Trump & Rogan vs. Survey Sampling: What They Got Right, And Totally Wrong · 17 min · Sezonul 3 Episodul 2On this episode of the Total Survey Design podcast, I examine an episode of the Joe Rogan Experience podcast, #2219, which aired on October 25th, 2024, where he discusses survey…
- Designing a Feedback Survey From Scratch · 16 min · Sezonul 3 Episodul 1In this episode, Azdren creates a feedback survey from scratch, showing the process from idea formation, to messy first draft of the questionnaire, to final product. To see the…
- Survey Weighting: When It Helps And When It Hurts · 10 min · Sezonul 2 Episodul 7This episode of the Total Survey Design podcast demystifies the statistical technique of survey weighting (or post-stratification), explaining how it corrects sample imbalances…
- Nonresponse Error. Part 1 - Why Response Rate Does Not Necessarily Predict Nonresponse Error · 5 min · Sezonul 2 Episodul 6This episode explains the important distinction between response rate and nonresponse error in survey research. Drawing on principles from Dillman et al.(2014), it clarifies that…
- A Conversation with Mark Miazga, Director of University Survey & Assessment Services at U of Minnesota · 1 h 6 min · Sezonul 2 Episodul 5In this episode, the hosts speak with Mark Miazga, Director of University Survey and Assessment Services at the University of Minnesota, about his journey into survey research…
- A Conversation with Rob Santos, U.S. Census Bureau Director · 46 min · Sezonul 2 Episodul 4In this episode, we talk with Robert Santos, Director of the U.S. Census Bureau from 2022 to 2025, about his professional journey and philosophy toward data and public service…
- A Critique of Microsoft Word’s Feedback Survey · 13 min · Sezonul 2 Episodul 3In this episode, I talk about a survey I didn’t plan to analyze—one that popped up the moment I opened Microsoft Word. Microsoft asked for feedback, and well… I had some. I break…
- An Interview with Jon Krosnick on Survey Design, Public Opinion, and Scientific Rigor · 58 min · Sezonul 2 Episodul 2In this episode of Total Survey Design, Dr. Azdren Coma and Dr. Seon Yup Lee interview Dr. Jon Krosnick, a leading expert on political behavior, survey methodology, and public…
- An Interview with Thom Allen · 1 h 0 min · Sezonul 2 Episodul 1In this episode I sat down with Thom to talk about surveys. We talked about his time at the Social and Economic Sciences Research Center, working with Don Dillman on various…







