Visibility Era
by Bridget Sicsko and Lydia Bagarozza
Latest episode
How to Use Qwoted And Get Featured (Publicist's Take) | 163
How to Use Qwoted And Get Featured (Publicist's Take) | 163
About this podcast
We’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—two PR Experts obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we break down exactly how to land press for your brand, with step-by-step trainings, real campaign insights, and behind-the-scenes looks at what actually works. From pitching strategies to media relationships to turning one feature into many, these are the conversations and tactics we’re using in real time with CPG brands and startup founders. And occasionally, we bring on media insiders, editors, podcast hosts, and standout founders to show you how they’ve done it too, so you can apply it directly to your brand.
Episodes
The newest 20 of 163 episodes
- How to Use Qwoted And Get Featured (Publicist's Take) | 163 · 17 minWant to get featured in major publications? Qwoted might be one of the best PR tools you're not using! Qwoted connects brands, founders, and industry experts directly with…
- Qwoted's New Video Feature: Everything You Need to Know | Ep162 · 7 minQwoted just launched a brand new feature: video pitch submissions. And it's not just about proving you're real (although that matters more than ever right now). Your actual video…
- How To Create a Success PR Campaign for a Product Launch | Ep 161 · 36 minLaunching a new product? PR should be part of the strategy long before launch day. In this episode, Lydia breaks down how to prepare your brand for PR, what needs to be in place…
- Full Featured.com Tutorial, NEW 2026! | Ep 160 · 12 minThere is now a tool that will literally go find journalist requests, podcast opportunities, and press placements for your brand — and send them straight to your inbox…
- 5 reasons to Capitalize on Press During Gift Guide Season 🎁 (for product brands) | Ep159 · 8 minGift guide season is PR’s Super Bowl for product brands, and editors are already working on holiday content. In this episode, Lydia breaks down why August through December is one…
- Do I Need a PR Agency for my brand? | Ep158 · 8 mins working with a PR agency worth it? Unique viewpoint. Work with us → www.visibilityonpurpose.com 🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured If…
- How the Fastest-Growing Brands Blew Up with THIS Proven Strategy | Ep 157 · 19 minAfter more than a decade working in public relations, Lydia shares one of the biggest patterns she's noticed among today's fastest-growing brands. In this episode, she breaks…
- Your Press Coverage Is Feeding ChatGPT and Claude— Here's How | Ep 156 · 13 minWork with us → www.visibilityonpurpose.com 🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured Did you know that every press feature your brand earns is…
- Affiliate Marketing 101: What it is & How it Works (for Product Brands) | Ep 155 · 13 minIn this video, I'm breaking down affiliate marketing in a beginner-friendly way: what it is, how it works, and whether your product brand actually needs it. I also walk through…
- The PR Tool Glow-Up: HARO, Connectively & Featured.com Explained for Founders | Ep 154 · 15 minSOOO much has changed in the PR world in 2026! I'm doing a full update on some of our favorite PR platforms for CPG founders. Work with us → www.Work with us →…
- How To Get Featured in Forbes, Bon Appétit & Top Podcasts | Ep 153 · 29 minBEST CONSUMED VIA YOUTUBE: Click HERE In this masterclass, you’ll learn how to create long-term momentum for your CPG brand through strategic press features. We’re breaking down…
- We've Helped Get Tons of Brands Featured Forbes (Here's How) | Ep 152 · 20 minIn this episode, Lydia breaks down how startup founders and CPG brands can actually get featured in Forbes, and the insider tea most people don’t know about how the publication…
- The Pitch Mistake That's Costing You Press Coverage | Ep 151 · 6 minIf your PR pitches are getting ignored, it's not your product — it's your pitch strategy. In this video, Bridget breaks down the #1 mistake CPG founders and product-based brands…
- Journalists Will Feature Your Products A Lot If You Do This | Ep 150 · 15 minSo, you landed a feature… or maybe you’re about to! Either way, the real goal isn’t just getting press once, it’s getting featured again and again. In this episode, Lydia breaks…
- How to Get Your Product Featured in a Magazine — PR Tips for Product Brands | Ep 149 · 12 minWork with us → www.visibilityonpurpose.com 🧠 Watch the free Get Featured training: https://www.visibilityonpurpose.com/getfeatured If you've ever sent a pitch to a magazine…
- Gifting Products to Creators, Influencer Marketing? Here's What's Worth It from a Publicist | Ep 148 · 16 minIf you’re a startup or CPG brand, you’ve probably felt the pressure to start gifting to influencers and paying for content the second you launch. In this episode, Lydia…
- How to Find Your Story and Pitch It to the Media (a masterclass!) | Ep 147 · 24 minWork with us → www.visibilityonpurpose.com 🧠 WATCH THE FREE GET FEATURED TRAINING: https://www.visibilityonpurpose.com/getfeatured Every brand has a story. But most are pitching…
- The Real Process Behind Every Press Feature You See | Ep 146 · 21 minEver wondered what it truly looks like to be in the midst of a PR campaign? This video pulls back the curtain, offering practical insights into coordinating interviews and…
- How to Find Journalists Looking for YOU on Qwoted (Step-by-Step Tutorial) | Ep145 · 11 minToday is all about Qwoted baby!! How to Sign Up: https://www.qwoted.com/?via=VOP Use code VOP for $50 off! Most people think PR is about chasing journalists. But what if…
- How To Build A Personal Brand That SELLS | Ep 144 · 7 minIn this episode, Lydia, co-founder of Visibility on Purpose, breaks down why some brands grow quickly while others stay stuck… and it has very little to do with how “good” the…
