Brandy
by Motif Brands
Latest episode
The $150 SKIMS Advent Calendar Flop: When Brand Falls Short
The $150 SKIMS Advent Calendar Flop: When Brand Falls Short
About this podcast
Top 3% Podcast. Brandy features candid brand and marketing conversations with Reilly Newman, the rebranding expert behind the award-winning brand transformation studio Motif Brands. Infusing 16+ years of strategy and rebranding experience, each round delivers a high-proof concentration of brand positioning, marketing, and behavioral science. Learn to unlock your strengths, align with your audience, and increase your pricing power. Each episode is concise, ad-free, and on the house. Listen responsively.
Episodes
The newest 20 of 145 episodes
- The $150 SKIMS Advent Calendar Flop: When Brand Falls Short · 16 min · Season 3 Episode 50Why did a $148 SKIMS advent calendar leave customers disappointed? The backlash raises a bigger question for founders and marketers: how much can a brand charge before the…
- Will AI Shopping Agents Choose Your Brand? · 22 min · Season 3 Episode 49What happens to brand loyalty when an AI agent helps your customer decide what to buy? In this episode of Brandy, Reilly Newman explores how AI shopping agents may change product…
- Trick or Treat? How Customer Experience Builds or Breaks Your Brand · 16 min · Season 3 Episode 48A customer’s experience can build trust or leave them feeling tricked. In this short Halloween episode, Reilly Newman explores how customer expectations, surprise fees and…
- Is AI Making Every Brand Look the Same? The New Age of Blanding · 22 min · Season 3 Episode 47AI can create a logo, write website copy or design a poster in seconds. But if your marketing looks and sounds like everyone else’s, is it helping your brand stand out? In this…
- Why Your Rebrand Isn’t Increasing Sales: Strategy, ROI and Pricing Power · 23 min · Season 3 Episode 46You invested in a new logo, website or packaging. So why aren’t sales increasing? In this episode of Brandy, brand strategist Reilly Newman explores why rebrands can fall short…
- Why Everyone Wants NeeDohs: The Brand Strategy Behind the Craze · 19 min · Season 3 Episode 45NeeDoh turned a squishy stress toy into something people collect, hunt for and line up to buy. What makes this brand so desirable? In this episode of Brandy, brand strategist…
- Why Rebrands Fail: How to Evolve Without Losing Customers · 31 min · Season 3 Episode 44What makes a rebrand turn customers away? And how do you evolve your business without losing what people already love about it?In this episode of Brandy, brand strategist Reilly…
- Your Company Grew. Your Brand Didn’t. · 20 min · Season 3 Episode 43Your business has changed. Why do customers still think of you the way you used to be?Reilly Newman explores what happens when brand perception falls behind business growth…
- Starbucks + Chipotle? When Growth Dilutes Your Brand · 21 min · Season 3 Episode 42More options don’t always give customers more reason to choose you.Reports that Starbucks explored buying Chipotle sparked a bigger question: when does expanding your business…
- Will AI Shopping Agents Choose Your Brand? · 26 min · Season 3 Episode 41AI shopping agents are changing how customers discover, compare, and choose brands. If an AI assistant is researching options for your next customer, will your business make the…
- Why Slim Jim Lost a $12 Billion Market It Invented · 29 min · Season 3 Episode 40With meat sticks at every store now, what happened to Slim Jim?In the 1990s, Slim Jim was everywhere. MTV. ESPN. WWF. Disney Channel. Randy "Macho Man" Savage shouting "Snap into…
- Why We Let AI Write Our Emails But Not Our Love Letters · 24 min · Season 3 Episode 39A Twilight Zone episode from 1959 predicted the AI debate we're having right now.... A man imprisoned on a distant moon is given a robot companion; one that looks human, talks…
- Why Winning Your Market Feels Like Losing · 20 min · Season 3 Episode 38There's a reason you haven't fully committed to a specific market. And it's not because you don't know who your customer is....It's because your brain is wired to feel the loss…
- iPhone Duo Has a Brand Problem. And It's Not the $2,000 Price Tag. · 15 min · Season 3 Episode 37Apple just announced the iPhone Duo... a $2,000 foldable phone. The tech world has opinions, but the conversation nobody in the brand world is having yet is the more important…
- AI Agents Are About to Live Inside Your Brand · 25 min · Season 3 Episode 36AI agents aren't coming... they're here. And very soon, they won't just be working for businesses, they'll be working for consumers, making purchasing decisions, filtering out…
- Why Your Competitor Is Beating You · 17 min · Season 3 Episode 35You're doing more. You're delivering more. You care more. And somehow your competitor (the one you know isn't working as hard or bringing as much to the table) is getting the…
- Strategy vs. Positioning: Why You're Doing Them Backwards · 28 min · Season 3 Episode 34Frustrated why the market still doesn't see your business the way you want to be seen? The problem isn't the execution. It's the method. In this solo episode of Brandy, Reilly…
- Nazis, Caffeine, Energy Drinks, and Starbucks · 21 min · Season 3 Episode 33Starbucks didn't enter the energy drink market. They were already in it. Reilly Newman and Scott Saunders break down the caffeine arms race (Starbucks, McDonald's, Panera…
- What Y2K Is Really Telling Brands About How Consumers Buy · 16 min · Season 3 Episode 32BMW is putting movie ads on the dashboards of $80,000 cars. Founders are buying keyboards that sound like typewriters. Target is selling Y2K fashion drops. And somehow these…
- Why Your Marketing Sounds Like Everyone Else · 16 min · Season 3 Episode 31"Great food. Great drinks. Great times." Sound familiar? It should... because every restaurant, bar, and winery in your area is saying the exact same thing. And when everyone…
