The Changemakers
di Shaped By
Ultimo episodio
Building brands at breakneck speed (and knowing when to pause): Alan…
Building brands at breakneck speed (and knowing when to pause): Alan…
Informazioni su questo podcast
The Changemakers is a podcast about how the world’s most authentically bold B2B brands are built and grown. Brought to you by the team at the B2B creative agency Shaped By. Find out more about Shaped By on our site, and follow us on LinkedIn.
Episodi
I 20 episodi più recenti su 85
- Building brands at breakneck speed (and knowing when to pause): Alan Roll, LinkedIn · 59 min · Episodio 77Alan Roll has built a career across culture-defining brands, high-growth tech, and deliberate time away. In this episode of Changemakers, he joins host Dave to reflect on a…
- A tech brand built with care, effort and craft: Sara Lundberg, Clay · 35 min · Episodio 76Few B2B brands earn the kind of reputation Clay has built. A lot of that comes down to Sara Lundberg and her team. Sara is Manager of Brand & Web Creative at Clay, where she…
- Creating scalable systems through content engineering: Josh Ritchie, Column Five · 52 min · Episodio 75Every now and then on The Changemakers, we like to invite our fellow agency-land buddies along for a chat about their perspective on the B2B world. On this one, Dave sits down…
- Creative leadership in the age of AI: Matt Price, tem · 56 min · Episodio 74Creative leadership doesn't look like it did in 2023. Matt Price would know. Matt first joined The Changemakers back in May 2023 to talk about mastering the art of creative…
- How to find and express your brand voice at scale: Ryan Hammill, First Overall · 48 min · Episodio 73What does it actually take to build and scale a B2B brand voice that cuts through the noise? On this episode of The Changemakers, Dave Corlett sits down with Ryan Hammill…
- Leading a global scale-up through hypergrowth: Stuart Shingler, Legora · 45 min · Episodio 72In the latest in our mini-series of episodes focused on navigating the “scaleup inflection point”, Dave Corlett sits down with Stuart Shingler, VP Marketing at Legora, to unpack…
- Protecting your brand voice as you grow: Justin Ballantine, Shaped By · 44 min · Episodio 71In this episode of The Changemakers, Dave Corlett sits down with Justin Ballantine, Associate Creative Director of Messaging at Shaped By, to discuss a critical inflection point…
- Build your own brand, not someone else's : Alex Waite, Shaped By · 42 min · Episodio 70In this episode of The Changemakers, Dave Corlett is joined by Alex Waite, Strategy Director at Shaped By, to tackle a common hurdle in the B2B tech world: the "imitation trap"…
- Evolving a beloved brand without breaking trust: Myra El-Bayoumi, Redis · 43 min · Episodio 69When Myra El-Bayoumi joined Redis as VP Brand and Corporate Marketing, she was handed two pretty major challenges: modernise the brand, and build a world-class internal agency…
- Five Years of Shaped By: Nick Farrar, Shaped By · 53 min · Episodio 68Five years ago, we did something that felt a little like a risky move and a lot like a revolution. We moved away from our 16-year-old identity as "Workbrands" to become Shaped…
- Growing a scale-up brand through iteration and experimentation: Aviv Canaani, Datarails · 35 min · Episodio 67We’re back! After a little hiatus between new guest episodes, we return in style as Dave sits down with Aviv Canaani, Chief Revenue Officer at Datarails, to discuss his firm…
- A cybersecurity giant going back to the future : Maria McLaughin, Abnormal AI · 31 min · Episodio 66In this episode of The Changemakers, which was recorded as part of our virtual summit Bring Your Own Bold, Wei Kee (Client Services Director at Shaped By) sat down with Maria…
- Yin needs Yang - Your visual and verbal brands in powerful harmony : Simon Tandy and Justin Ballantine, Shaped By · 42 min · Episodio 65In this episode of The Changemakers, recorded as part of our Bring Your Own Bold series, Simon, Design Director, and Justin, Associate Creative Director of Messaging, discuss the…
- The art of unplugging - Practising creativity without permission : Li-Anne Dias, Brex · 22 min · Episodio 64In this episode of The Changemakers, recorded as part of our Bring Your Own Bold series, Dave Corlett sits down with Li-Anne Dias, Executive Creative Director at Brex, to explore…
- The art of unplugging - honing your analog intelligence : Everett Katigbak, Works by Everett · 30 min · Episodio 63In this episode of The Changemakers, recorded as part of our virtual summit Bring Your Own Bold, Dave Corlett sits down with Everett Katigbak, founder of Work by Everett, to…
- Scaling a truly bold brand identity: Scott Smith, Intercom · 38 min · Episodio 62In this episode of The Changemakers, which was recorded as part of our virtual summit Bring Your Own Bold, Dave Corlett sits down with Scott Smith, Creative Director at Intercom…
- Putting human emotion at the heart of B2B: Alex Walters, Papaya Global · 26 min · Episodio 61In this episode of The Changemakers, which was recorded as part of our virtual summit Bring Your Own Bold, Dave Corlett, Business Director at Shaped By sits down with Alex…
- Navigating the enterprise AI battleground : Joseph Steele, Celonis · 42 min · Episodio 60In this episode of The Changemakers, Dave Corlett, Business Director at Shaped By, sits down with Joseph Steele, Lead Brand Strategist at Celonis, to dive deep into brand…
- Why creative leaders need a seat at the board table : Adam Morgan, VP Brand, Twilio · 24 min · Episodio 59In this episode of The Changemakers, which was recorded as part of our virtual summit Bring Your Own Bold, Dave Corlett sat down with Adam Morgan to explore why it’s important to…
- Why B2B buyers aren't as rational as they think: Richard Shotton, Author of The Choice Factory · 37 min · Episodio 58In this episode of The Changemakers, which was recorded as part of our virtual summit Bring Your Own Bold, we dive deep into the forces that truly drive customer decisions with…
