Beschrijving
Ever been asked “So… are you more brand or demand?” and felt your soul leave your body? Same. In this episode of CMO Therapy, I sit down with the brilliant Smita Gupta to blow up that false choice and dig into what she calls the two-speed CMO – the marketer who can deliver this quarter and build compounding growth for next year.
We get into why “brand vs demand” is the wrong question, how to stop marketing becoming a glorified service desk for sales and what it really looks like to run your function like an investment portfolio, balancing pipeline now, conversion improvement and future…
Website: podcasters.spotify.com
