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Customerland

Customerland

Your Average Shopper Doesn’t Exist

· 30 mnt · Musim 4 Episode 4

Catatan episode

Shoppers aren’t average anymore—and our stores shouldn’t be either. We dig into why treating each location as a living ecosystem beats blanket strategies, especially when consumer signals are split between cautious and confident spending. With Justine Melman, CMO at Optimum Retailing, we explore how connected data and AI-powered planograms turn messy, stressful environments into calm, intuitive spaces that invite discovery and drive conversion. Across the conversation, we unpack the tension ...

Situs: customerland.net

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