Everything Clicks
by Shamir Duverseau
Latest episode
Starbucks' CX Advisor on Why AI Won't Be Your Competitive Edge…
Starbucks' CX Advisor on Why AI Won't Be Your Competitive Edge…
About this podcast
Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.
Episodes
The newest 20 of 61 episodes
- Starbucks' CX Advisor on Why AI Won't Be Your Competitive Edge - John DiJulius · 34 min · Season 1 Episode 62Starbucks and Ritz-Carlton advisor John DiJulius on why customer experience is everyone’s job, and how AI and your frontline team should work together. John DiJulius is founder…
- Data Storytelling: Why Analysis Goes Nowhere - Travis Grunewald · 30 min · Season 1 Episode 59Anyone can build the model. Getting a decision maker to trust it and act on it is a different job, and it is the one that creates the value. Travis Grunewald is VP of AI and…
- Why Customers Convert and Still Slip Away · 12 min · Season 1 Episode 60Anyone can buy a click. What decides whether a customer stays is the question they ask right after: did I do the right thing? That question has a name. In Smart Panda Labs' Six…
- Why You Should Stop Separating Acquisition and Retention and Treat Them as One System - Dan Grossman · 41 min · Season 1 Episode 58Dan Grossman is SVP of Marketing at Doctronic and founder of Antidote Group, a fractional CMO and advisory practice. He previously led consumer marketing at Snapchat, brand and…
- How loyalty programs work: the tech behind every scan - Megan Fortner · 35 min · Season 1 Episode 57Loyalty programs are built to feel like nothing at all. You scan at the pump, an offer lands, and your points move. Megan Fortner, Senior Manager of Loyalty & CRM Marketing at…
- Behavioral Science Beyond Biases – Jen Clinehens from Choice Hacking · 44 min · Season 1 Episode 56Behavioral science is often treated like a list of biases you bolt onto a campaign. But that’s selling it short. It's really about understanding how real people decide in real…
- Inside B2B UX Design: Taming Complexity in High-Stakes Software - Lior Shagan · 27 min · Season 1 Episode 55Great B2B design is more about what you remove than what you add in. Lior Shagan, Product Designer at Agora, breaks down how he turns complex investment and real estate platforms…
- The Marketing Operations Problem That Starts With Your Martech Stack · 16 min · Season 1 Episode 54Marketing technology promised you didn't need IT. That was the myth that started the war. In this solo episode, Shamir draws on past guests' expertise about why the marketing and…
- The CX Leadership Gap Most Companies Still Haven't Closed - Aurelia Pollet · 40 min · Season 1 Episode 53CarParts’ Senior Director of Customer Experience Aurelia Pollet reveals why most companies lack holistic CX leadership and how this creates a gap between customer expectations…
- Why B2B Stole the Wrong Lessons from B2C and How to Fix the Post-Click Experience - Tas Bober · 36 min · Season 1 Episode 52Tas Bober is the Founder of The Scroll Lab at Delphinium Solutions, a B2B SaaS landing page consultancy whose clients include Calendly, Freshworks, and 40+ others. She spent 15…
- Why Laser-Focused Niche Marketing Beats Broad Campaigns Every Time - Seth Greene · 26 min · Season 1 Episode 51Why do many marketing campaigns underperform? Seth Greene says the answer starts with targeting. Seth Greene is the CEO of Market Domination LLC, an Inc. 5000 direct response…
- Why Marketing Can't Prove Its Value to the C-Suite And What Has to Change - Dr. Alok Saboo · 39 min · Season 1 Episode 50Dr. Alok Saboo is a Professor of Marketing at Georgia State University's Robinson College of Business, Director of the MS in Marketing program, and an AMA award-winning…
- Why Humanizing the Post-Click Experience Is the Only Sustainable Growth Strategy - Ethan Beute · 40 min · Season 1 Episode 49Ethan Beute is a Principal Brand Marketing Strategist at Zillow, co-author of Rehumanize Your Business and Human-Centered Communication, and a former Chief Evangelist at BombBomb…
- Why Relevance, Trust, and Empathy Are the Only Marketing Principles That Scale - Yazan Kakish · 31 min · Season 1 Episode 48Yazan Kakish is the Director of Marketing & Communications at East Texas A&M University, with 14+ years of international experience across hospitality, education, aviation…
- Enterprise-Scale Marketing on a Nonprofit Budget - Phalak Betab · 29 min · Season 1 Episode 47Phalak Betab is the Director of Marketing & Communications at Progressive Intercultural Community Services (PICS) Society, a $20M nonprofit with 300 employees delivering 50+…
- How Healthcare UX Keeps People at the Center - Maria Alexander, Tu Nguyen & Megan Baker · 49 min · Season 1 Episode 46In this special panel episode, three experts share how they approach user experience in healthcare, one of the most regulated, emotionally complex, and high-stakes digital…
- The Internal Selling Skills Every Marketer Needs to Lead Cross-Functional Teams - Nadja Fromm · 34 min · Season 1 Episode 45Nadja Fromm is the Founder of Fromm Consulting LLC, with 20+ years leading global marketing for major CPG brands before leaving corporate to help founders and small businesses…
- The Retention Mistakes Big Brands Keep Repeating - Allison C Matheson · 41 min · Season 1 Episode 44Allison C. Matheson is a customer loyalty marketing leader at Tripadvisor, with deep lifecycle and loyalty experience across major consumer brands including Starbucks Rewards…
- B2B Trust After the Pivot: Messaging, Adoption, and Relationships - Jenni Ruiz · 39 min · Season 1 Episode 43Jenni Ruiz leads marketing and PR at Transfix, where she helps a freight tech company build trust in one of the most competitive industries out there. In this episode, Jenni…
- Designing Empathetic Digital Experiences in Healthcare at Scale – Anthony Cadieux · 35 min · Season 1 Episode 42Anthony Cadieux, VP of Performance Marketing at AdventHealth, leads enterprise-scale digital strategy across 50+ hospitals and 1,200+ care locations, spanning digital media, CRM…
