Inside B2B UX Design: Taming Complexity in High-Stakes Software - Lior Shagan

Great B2B design is more about what you remove than what you add in.
Lior Shagan, Product Designer at Agora, breaks down how he turns complex investment and real estate platforms into experiences that expert users actually trust.
From mapping a user's mental model before designing a single screen, to defending user testing when budgets get tight, to where AI genuinely earns its place in the workflow, Lior shares the principles that make complicated software feel obvious.
=== Listen to the full episode to learn:
- Why separating business complexity from product complexity is the first step to…