How loyalty programs work: the tech behind every scan - Megan Fortner

Loyalty programs are built to feel like nothing at all. You scan at the pump, an offer lands, and your points move. Megan Fortner, Senior Manager of Loyalty & CRM Marketing at RaceTrac, is here to explain why they're anything but. She pulls back the curtain on the three platforms that have to talk to each other in milliseconds to make a single scan work, and what happens when just one attribute is wrong.
Megan and host Shamir Duverseau dig into the two customers every marketer serves: the member at the pump and the internal "expanded team" of tech, data and product people who make loyalty…