Not Just Lip Service
by Mary Smiley Ford , Carla Smiley Pierson
Latest episode
A Tumultuous Year: Staff Turnover, Chapter 11 & Launching The Smiley…
A Tumultuous Year: Staff Turnover, Chapter 11 & Launching The Smiley…
About this podcast
Join Mary & Carla, the brains behind Smiley Aesthetics, as they unveil industry secrets & empower you to navigate the world of aesthetics with confidence. ️
Expect trends, business tips, clinical insights, client stories & expert interviews. ✨
Listen wherever you get podcasts & subscribe for new episodes!
Episodes
The newest 20 of 49 episodes
- A Tumultuous Year: Staff Turnover, Chapter 11 & Launching The Smiley Collective · 26 minMary and Carla, founders of Smiley Aesthetics, look back on a tumultuous year of med spa ownership — full staff turnover, closing a location, Chapter 11 restructuring, and a slow…
- The Blueprint for a Compliant Med Spa: 150+ Documents Every Practice Needs · 40 minWe're pulling back the curtain on the operational and regulatory backbone of a licensed med spa — the 150+ documents, protocols, and systems that separate a thriving practice…
- Back in the Chair: Big Pivots, Growing Pains, and the Year of the Injector · 34 minMary and Carla are back with a long-awaited update episode of Not Just Lip Service. They catch listeners up on a whirlwind start to the year, including a major business pivot…
- Hormone Therapy Explained: Pellets vs Creams, Testosterone, and the Truth About BHRT · 31 minThis is a must-listen episode for anyone interested in hormones, menopause care, and the rapidly evolving world of hormone therapy. Hormone therapy, menopause treatment, and…
- Life Lessons in Leadership: Mindset, Boundaries, and Being OK with “Enough” · 34 minIn this candid and reflective episode, Carla and Shelley step away from metrics and buzzwords to talk about the real life lessons that shape strong leadership. From the…
- Medical Aesthetics Compliance 101: What Every Injector Needs to Know · 35 minIn this episode of Not Just Lip Service, we break down the complex world of compliance in medical aesthetics—covering crucial regulations that many medical professionals didn’t…
- What We’re Learning & Where We’re Headed · 29 minIn this episode of Not Just Lip Service, Mary and Carla share exciting updates from behind the scenes at Smiley Aesthetics. From company growth to operational lessons, they…
- KPI Deep Dive · 51 minCarla and Shelley take an advanced deep dive into KPIs and how to calculate them as well as the pitfalls of bad data and not understanding truly what you are measuring and how to…
- Inside the Julie Horne Lip Training · 30 minIn this episode, Mercedes Hester (Director of Training & Strategic Growth) and Paige Connor (Social Media Coordinator & Content Creator) take you behind the scenes of Smiley…
- Launching Smiley Aesthetics Rome: The Injector Perspective · 24 minIn this episode of Not Just Lip Service, Tiana chats with Hollie and Meghan, two skilled injectors who helped launch the brand-new Smiley Aesthetics location in Rome, GA. They…
- In-House Marketing for Med Spas: Why It Matters and How to Build It · 37 minIn this episode of Not Just Lip Service, Mary is joined by Paige, Smiley’s Marketing Coordinator, for a behind-the-scenes look at why in-house marketing is a game changer for med…
- From Beauty Bus to Brick & Mortar: Anna’s Journey in Aesthetic Medicine · 25 minIn this special takeover episode of Not Just Lip Service, Marketing Director Tiana Timm sits down with Anna Fulmer, Smiley’s new Franklin Spa Manager, to talk about her…
- Counterfeit Botox & Unlicensed Injectors: Your Essential Guide to Safety in Medical Aesthetics · 48 minIn this must-hear episode of Not Just Lip Service, join Courtney, Smiley's Chief Legal Officer, and Shelley, our Director of Quality and Compliance, as they delve into the…
- Inside the Gallatin Clinic: Client Connections, Growth Strategies, and Top Aesthetic Treatments · 34 minJoin host Mercedes on this week’s episode of Not Just Lip Service as she sits down with Jennifer McKay, RN Injector, and Ashley Dickens, Esthetician, from Smiley Aesthetics’ new…
- KPIs Unlocked: How Metrics Drive Financial and Client Growth · 34 minIn this episode of Not Just Lip Service, Carla is joined by Shelley, Smiley's Director of Quality and Compliance, to dive into the world of Key Performance Indicators (KPIs)…
- Skin Deep: Expert Skincare Tips for Nurse Injectors · 1 h 12 minDiscover the missing link between injectables and skincare in Skin Deep: Expert Skincare Tips for Nurse Injectors. This podcast is your go-to resource for expert advice on…
- Marketing Magic: A Deep Dive · 49 minIn this episode, Paige, our social media coordinator with a marketing background, sits down with Carla, our COO, to discuss the fundamentals of marketing, branding, and customer…
- Time Management Techniques · 26 minJoin Shelly, Director of Quality and Compliance, and Vanessa, Director of Technical and Organizational Development at Smiley Aesthetics, as they explore essential time management…
- From Hospital to Hustle: The Aesthetic Injector's Guide · 46 minJoin Mercedes and Holly, two seasoned aesthetics providers, as they share their firsthand experiences transitioning from the traditional hospital setting to the dynamic world of…
- The Secret Lives of Smiley Moms · 33 minEver wonder what goes on behind the scenes at Smiley Aesthetics? Well, get ready to dive into the 'Secret Lives of Smiley Moms'! Join Lori Smiley, our VP of Administration and…







