One More K
by Markus Gnirck
Will Trail Running Evolve Into a ‘Triathlonification’ or Die…
About this podcast
Your weekly show bringing you the latest news, insights, and chatter from the world of trail and ultra running, hosted by Ned Phillips and Markus Gnirck. As passionate entrepreneurs, investors, and trail runners themselves, Ned and Markus delve into the latest business stories in this fast-growing industry. They invite fellow entrepreneurs and business executives to provide behind-the-scenes insights. A show dedicated to exploring the business side of endurance sports.
Episodes
The newest 20 of 65 episodes
- Will Trail Running Evolve Into a ‘Triathlonification’ or Die Technical Racers? · 51 min · Season 1 Episode 63n this episode, we take a wild run through the ever-evolving world of trail running, guided by none other than the legendary Killian Jornet. Imagine trail running at the…
- From Conflict Zones to Ultramarathons: Jacob's Journey · 57 min · Season 1 Episode 62In this episode, we delve into the fascinating journey of Jacob Zocherman, a photographer who transitioned from aspiring doctor to capturing the raw emotions of conflict zones…
- Drugs, Teams and 200M Racing · 46 min · Season 1 Episode 61Ned and Markus explore the rise of 200-mile races and the impact of social media on the sport’s growing mainstream appeal. They compare shoe brands to F1 teams, discussing how…
- Rodrigue Hauwaerts - 18 year old HOKA Athlete in China · 52 minIn this episode, we explore the inspiring journey of Rodrigue Hauwaerts, an 18-year-old HOKA athlete based in Guangzhou, China. Rodrigue shares his transition from obstacle…
- Strava 2025 Yearly Report Analysis & IPO Talk · 53 min · Season 1 Episode 59In this episode of the One More K podcast, hosts Ned and Markus delve into the evolving landscape of fitness technology, with a particular focus on Strava's role in the running…
- Overcrowded Events & Nature Sets a Limit · 52 min · Season 1 Episode 58In this episode of the One More K podcast, hosts Ned and Markus explore the dynamic landscape of running, focusing on the recent surge in marathon participation and the…
- Will Trail Running Be Part of 2032 Olympics? with Alex Ang · 55 min · Season 1 Episode 57We are joined by Alex Ang, one of Singapore's OG trail runners and president of the Singapore Ultra Runners Association. Alex gives us the latest insights from the Singapore and…
- Democratisation of Racing, Prize Money, UTMB Business Model, Lecka Update · 58 min · Season 1 Episode 56Ned and Markus wander through various topics, ask some hard questions and get quite philosophical. What sells better: the law of physics or the law of emotions? Is the UTMB Prize…
- Does Backyard have its UTMB Moment? With Stephanie Gillis-Paulgaard · 55 min · Season 1 Episode 55Stephanie is part of the core team of the Backyard Ultra World Championships. She is responsible for storytelling, brand management, and overall communications. Hence, she has…
- Latest Assessment of our Industry (Hoka, Athlete $, China, UTMB) · 53 minNed and Markus look at the latest industry news in the trail and ultra running industry. A lot of news came out in the last few months that is worth commenting on. They have a go…
- Ned's Backyard Ultra World Championship · 1 h 14 min · Season 1 Episode 53After a 10-month nap (or was it a taper?), we’re finally back with a new episode! This time, Ned’s wildest dream came true — he made it to the Backyard Ultra Individual World…
- 2024 in Review & One More K Business Awards · 46 min · Season 1 Episode 52We are reviewing our predictions from episode 1 and discuss what were the key (business) themes of this exciting year in trail and endurance running. Also, we hand out the One…
- Reinventing Running Shoes: How Zen Running Club is Leading the Sustainability Movement · 52 min · Season 1 Episode 51Markus hosts Andy Farnworth and Hans Koeleman of Zen Running Club to discuss their mission to revolutionize running shoes. With backgrounds at Nike and decades in the industry…
- Celebrating 50 Episodes: Ultra Insights, AI Coaching, and Robot Races · 44 min · Season 1 Episode 50Episode 50 of One More K is a milestone celebration for Markus and Ned, reflecting on the journey from starting out to becoming an “ultra-marathon” podcast. They revisit key…
- Foam, Fuel, and Fashion: Jonas Jacquet on the Future of Running · 1 h 0 min · Season 1 Episode 49In this One More K episode, Jonas Jacquet, co-founder of Sporthunger.de, shares his journey from finance in Asia to building a top German endurance nutrition platform. He dives…
- Short, Fast, and Thrilling: How SuperTri is Changing the Game with Michael Dhulst · 46 min · Season 1 Episode 48Markus and Ned sit down with Michael Dhulst, co-founder and CEO of SuperTri, to talk about shaking up the triathlon world. Michael shares his journey from working at Volkswagen…
- Building Asia's most successful trail racing team, with Ryan Blair · 55 min · Season 1 Episode 47Ryan Blair, one of the OGs of trail running in Asia, takes us on a wild ride through his journey. From organizing adventure races in the 90s to building Asia’s first professional…
- From Ski Slopes to Ultra Trails: The LEKI Story with Michael Brechtelsbauer · 52 min · Season 1 Episode 46Markus and Ned sit down with Michael Brechtelsbauer from LEKI, the legendary pole brand that’s been helping adventurers tackle mountains, trails, and everything in between for…
- Trail Running, Memes, and Rap: Ruairi Moynihan on Building Trail Gangstaz · 58 min · Season 1 Episode 45Yo, it’s One More K, Markus and Ned, With Ruairi on the mic, here’s what he said: Teacher turned runner, now trail scene king, Reppin' Trail Gangstaz, where the memes do their…
- Balancing Business, Health, and Ultra-Endurance: Joao Andrade's Road to One Hundred Group · 57 minIn this episode, Joao Andrade, co-founder of One Hundred Group, discusses his remarkable journey from biotech and health tech entrepreneurship to launching a global trail running…







