The Kli'nishen's Atelier
by Alexa Torres
Latest episode
She Turned $300 in Ads Into over $3,000
She Turned $300 in Ads Into over $3,000
About this podcast
Want to build a private practice that truly works for you? Join us for honest conversations about creating a successful cash-pay, direct-pay, or concierge practice that serves both you and your patients. We talk with experienced clinicians who've built practices they love, and share what worked for them.
Our guests reveal:
• Innovative marketing techniques that attracted their ideal patients
• Branding strategies that set them apart in a competitive landscape
• Real-world examples of practice growth and patient acquisition
• Challenges they faced and how they overcame them
Whether you're already in the private-pay world or considering the switch, The Kli'nishen's Atelier Podcast brings you practical insights and authentic experiences from clinicians who've walked this path.
Episodes
The newest 20 of 24 episodes
- She Turned $300 in Ads Into over $3,000 · 33 min · Season 1 Episode 24$300 in ad spend led to one patient investing over $3,000 in year-one revenue. That is the actual math behind one quiz campaign Dr. Anne Gonzalez ran for her practice Emerald…
- The CEO Shift: A Transition Clinicians Don't Prepare For · 39 min · Season 1 Episode 23This episode is for the NP weighing whether independent practice is even possible. For the clinician who dreads the marketing part of running a business. For the owner whose…
- From 100 to 1,500 Monthly Visitors: How SEO Built Her Practice · 30 min · Season 1 Episode 22If you've been told that networking, directories, and social media are the way to grow your private-pay practice, Amanda Buduris is proof that none of that is required. Amanda…
- This Cash-Pay Practice Scaled Fully on a Pay-Per-Visit Model · 33 min · Season 1 Episode 21If you thought DPC is the only sustainable way to build your cash-pay practice, this episode might offer a different perspective. Dr. Kara Pepper didn’t choose the DPC…
- Fifty Cash-Pay Patients in Her First 90 Days · 41 min · Season 1 Episode 20In this episode, we sit down with Dr. Lyndsi Cress to break down what actually worked when she opened her DPC practice—and brought in 50 cash-pay patients in under 90 days. This…
- When the Plan "Fails," Pivot. · 39 min · Season 1 Episode 19In this episode we sit down with Dr. Rebecca Berens, founder of Vida Family Medicine, to unpack the raw, real journey of launching a direct primary care practice from the ground…
- You Don’t Need More Patients — You Need a Clearer Vision · 34 min · Season 1 Episode 18If you’ve been tweaking your website, posting more on Instagram, or constantly wondering why growth feels slow—it might not be a marketing problem. It might be a clarity problem…
- Followers to Patients: How Instagram Fueled Her First 50 Patients · 32 min · Season 1 Episode 17Launching a direct primary care practice during a pandemic is one thing—doing it with a toddler at home and a newborn just two weeks old? That’s Dr. Jade Norris’s origin story…
- Your Practice on Autopilot: Running a Practice Without Staff · 36 min · Season 1 Episode 16What if your private practice could run smoothly without a front desk, endless phone calls, or a single team member? In this episode, I talk with Dr. John Kim, a physician who’s…
- The Exit Plan: Burned Out by Insurance · 29 min · Season 1 Episode 15Feeling overwhelmed by patient overload? Insurance-based care demands more and pays less—leaving clinicians exhausted, undervalued, and stuck in a cycle that feels impossible to…
- Making Your Practice the Obvious Choice · 23 min · Season 1 Episode 14You know you're a great clinician, but if patients can't find you, they can't choose you. Marketing your private-pay practice shouldn’t feel like shouting into the void—it should…
- The Entrepreneurial Shift Clinicians Must Make · 43 min · Season 1 Episode 13Most clinicians are trained to follow a set path—medical school, residency, and then a secure job in the healthcare system. But for those who step into owning a private-pay…
- What No One Tells You About Running a Direct-Pay Practice · 35 min · Season 1 Episode 12Starting a direct-pay practice is exciting—but there’s a lot no one warns you about. The biggest factor in success isn’t just marketing or pricing—it’s mindset. From overcoming…
- Avoid Costly Mistakes: Is Your Practice At Risk? · 32 min · Season 1 Episode 11Whether you’re building your dream practice now or planning for the future, don’t let hidden risks derail your success! In this episode, healthcare attorney Doris Dike joins us…
- No Marketing Budget? Full Practice, No Ads. · 38 min · Season 1 Episode 10In this eye-opening episode, Dr. Kissi Blackwell reveals the exact strategies that built and maintained a thriving 700-patient practice for over 7 years. What's remarkable? She…
- Win Employers, Scale Your Practice · 40 min · Season 1 Episode 9In this value-packed episode, Dr. Tanner Moore shares how he built a thriving Direct Primary Care practice by focusing on employer partnerships. You'll learn: The "three sales"…
- Discomfort Drives Patient Growth · 45 min · Season 1 Episode 8Join us as Dr. Harpreet Tsui reveals how embracing discomfort transformed her direct primary care practice from 35 to 200 patients. Learn why stepping out of the office and into…
- Ditch the... "I Treat Everything Approach" · 43 min · Season 1 Episode 7Afraid specializing will shrink your practice? Think again. In this episode, OCD specialist Lindsay McGovern reveals how niching down transformed her practice from struggling…
- Your Network is your Net Worth · 41 min · Season 1 Episode 6"Your Network is your Net Worth" - Tim Sanders Attention therapists! Are you ready to unlock the secrets of building a thriving cash-pay practice without relying on insurance…
- Timeless Marketing for Modern-Day Clinicians · 35 min · Season 1 Episode 5Ever wondered how some clinicians seem to effortlessly attract clients while others struggle? Discover how seasoned therapist Wendy Blackwood built a thriving practice over 20…
