Strength In Context
by Pre-Script
E109: Reframing Coaching Gen Pop: How to progress beyond their goals
About this podcast
Strength in Context brings clarity to the fitness industry, breaking away from rigid beliefs and outdated thinking. Hosts Brandon Schultze and Jorge De Hoyos draw from their real-world experience with athletes, everyday people, and fellow coaches to challenge common misconceptions. As passionate lifters and educators, they break down complex topics like training, nutrition, and rehab in a way that's approachable for both lifters and coaches alike.
Be sure to follow the show on instagram @strength_in_context as well as host Brandon Schultze @brandon.schultze and host Jorge De Hoyos @jorgedehoyos_. For all things education check out www.pre-script.com
Episodes
The newest 20 of 109 episodes
- E109: Reframing Coaching Gen Pop: How to progress beyond their goals · 53 minSchultze and Jorge discuss how coaches can keep general population clients engaged, build strength, create meaningful goals, and turn small wins into long-term progress…
- E108: Exercise Selection: How movements earn a place in your program · 1 h 2 minSchultze and Jorge discuss the relevance and application of data and technology in training, exercise selection, and program design. They explore how to effectively integrate…
- E107: What makes a good client · 57 minSchultze and Jorge explore the qualities of a good client, the importance of communication, and how to foster a successful coaching relationship. They share personal insights…
- E106: What the best coaches we know have in common · 1 h 1 minSchultze and Jorge break down the traits that drive long-term success, including curiosity, adaptability, taking action, and building genuine relationships…
- E105: Building without Blueprints: Fitness is still a young industry · 1 h 6 minSchultze & Jorge look at how the fitness industry has evolved, why its low barrier to entry creates both problems and opportunities, and what separates good coaches from the…
- E104: Dissecting Autoregulation: the tool, the skill and the excuse · 1 h 3 minSchultze & Jorge discuss practical strategies for implementing auto-regulation, deloads, and effort calibration to optimize performance and recovery…
- E103: Training Guidelines are not Coaching · 51 minSchultze and Jorge explore the nuances of the ACSM guidelines, training to failure, and practical approaches to resistance training for different populations…
- E102: When Self-Improvement becomes avoidance · 58 minIn this episode, Schultze and Jorge talk about self-improvement, productive avoidance, and the difference between actually making progress and just feeling like you are…
- E101: How Coaches create fragile athletes · 1 h 0 minSchultze and Jorge explore the nuances of movement assessment, the pitfalls of diagnostic labels, and practical coaching strategies to improve client outcomes without…
- E100: A Hundred Conversations Later · 1 h 2 minIn this episode, Schultze and Jorge reflect on the evolution of their podcast, and share insights on travel, personal growth, and the importance of action over research in…
- E99: The Niche Trap: Specializing too early kills coaches · 52 minIn this episode, Schultze and Jorge explore the nuances of niching down in coaching and business, emphasizing the importance of experience, exposure, and authentic practice over…
- E98: The Uncanny Valley: When Sports Training gets too Specific · 1 h 1 minSchultze and Jorge explore the nuances of athletic training, emphasizing the importance of specificity, the pitfalls of sport mimicry, and how to effectively develop transferable…
- E97: The Garage Gym Equipment Draft · 1 h 1 minIn this episode, Schultze and Jorge explore the essentials and luxury items for building a versatile, space-efficient garage gym. https://www.instagram.com/brandon.schultze/…
- E96: Discounts, Providing Value & Searching for Happiness · 60 minSchultze and Jorge explore the nuances of social interactions, handling sales calls, cultural differences in attitudes towards money, and maintaining relationships amidst busy…
- E95: Interpersonal Skills, Loving your Job & Unsolicited Advice · 58 minSchultze and Jorge share insights on the parallels between landscaping, coaching, and personal development, emphasizing the importance of interpersonal skills, authenticity, and…
- E94: Same Principles, Different Bottlenecks: Coaching across different populations · 1 h 0 minSchultze and Jorge explore the nuances of movement assessment, training adaptations across different populations, and the importance of understanding individual bottlenecks to…
- E93: Future Proofing Your Program · 44 minSchultze and Jorge explore the nuances of long term programming, periodization, and how to adapt training plans to individual needs and progress…
- E92: Learning in Public: when to share the process and when to wait · 55 minSchultze and Jorge explore the importance of authentic experience, the role of AI in content creation, and how to build confidence and authority in the fitness industry through…
- E91: Real Programming: On Paper vs On the Floor · 1 h 0 minSchultze and Jorge delve into the nuances of effective training program design, emphasizing the importance of understanding individual needs, context, and the human element in…
- E90: You don't need more tools, you need better filters · 1 h 5 minIn this episode, Jorge and Schultze explore how to effectively acquire, filter, and apply knowledge in coaching. They discuss the pitfalls of hoarding certifications, and…







